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The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.
Yeah. I don't think you need to create some new idiotic word to describe those properties. Just be nice if you can, that's all.
Policies in a company that seem obvious decent professional behaviour to me make me think I don't want to work there.