Linked by Thom Holwerda on Tue 13th Aug 2013 22:24 UTC
Talk, Rumors, X Versus Y "The Meanings of Googliness" and "The Meanings of Appleiness".

The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.

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BallmerKnowsBest
Member since:
2008-06-02

So to come back to your point Thom, yes I do think that some companies, including Apple, do care about me as their customer, that's a reflection of their business and product strategy and it is intended to make money in a particular way, but nevertheless I like experiencing that care.


Translation: you get the warm-fuzzies from their marketing & customer service, which Apple can easily afford due to their obscene markups. Shit, Apple might as well just start hiring Mormon missionaries to staff their stores - they both rely on the same "flirt & convert" tactic.

Reality check: you are nothing to Apple but a wallet that happens to have some fleshy mass attached - if you think Apple (or any other large corporation) cares about you beyond that, then you're deluding yourself.

Reply Parent Score: 3

lucas_maximus Member since:
2009-08-18

http://www.osnews.com/permalink?569624

It quite simple; people buy into Apple's dream not their products.

Edited 2013-08-14 20:23 UTC

Reply Parent Score: 3

BallmerKnowsBest Member since:
2008-06-02

http://www.osnews.com/permalink?569624

It quite simple; people buy into Apple's dream not their products.


Yep, and Apple was one of the first tech companies to jump on the "lifestyle marketing" bandwagon - "if it works for Anheuser-Busch, why won't it work for us?"

Reply Parent Score: 3