Linked by Thom Holwerda on Tue 13th Aug 2013 22:24 UTC
Talk, Rumors, X Versus Y "The Meanings of Googliness" and "The Meanings of Appleiness".

The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.

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It quite simple; people buy into Apple's dream not their products.

Yep, and Apple was one of the first tech companies to jump on the "lifestyle marketing" bandwagon - "if it works for Anheuser-Busch, why won't it work for us?"

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