Linked by Thom Holwerda on Mon 19th Aug 2013 10:33 UTC
Internet & Networking

Worldwide internet traffic plunged by around 40% as Google services suffered a complete black-out, according to web analytics experts.

The tech company said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five minutes last night.

The reason for the outage is not yet known, and Google refused to provide any further information when contacted by Sky News Online.

According to web analytics firm GoSquared, global internet traffic fell by around 40% during the black-out, reflecting Google's massive grip on the web.

Woah.

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How about the ads?
by BlueofRainbow on Mon 19th Aug 2013 13:13 UTC
BlueofRainbow
Member since:
2009-01-06

With their servers down, the ads pushed/served by Google could no longer be.

Could one imply from this datum that ~40% of the web traffic is advertisement?

Reply Score: 6

RE: How about the ads?
by Bill Shooter of Bul on Mon 19th Aug 2013 14:22 in reply to "How about the ads?"
Bill Shooter of Bul Member since:
2006-07-14

That's possible/probable. I had a mini Google outage a while ago where my internet connection couldn't reach google. Non google pages could load, but they would often stall when trying to load google analytic or google ads. It made it seem like everything was down.

Reply Parent Score: 3

RE: How about the ads?
by deathshadow on Tue 20th Aug 2013 00:43 in reply to "How about the ads?"
deathshadow Member since:
2005-07-12

That would be my take on it -- it's why whenever friends use my computers they go "Your connection is so fast"

I run adblocks, including blocking adsense. Being that I lived through the dotcom burst, I have about as much trust for online advertisers as I do a snake oil doctor. I'm often shocked anyone is DUMB ENOUGH to put advertisements on their sites or expect anyone to actually see them, much less NOT run adblocks on their systems.

Between unwanted behaviors, unauthorized tracking, and quite often outright malicious code, advertisers are a bunch of sleazeball scum I'm shocked anyone would give the time of day.

Reply Parent Score: 1

RE[2]: How about the ads?
by MeinNick on Tue 20th Aug 2013 20:08 in reply to "RE: How about the ads?"
MeinNick Member since:
2013-03-14

You want the Internet to become subscription based? Because that's the only other way websites bigger than a personnal blog, such as wired, gawker, reddit, 4chan, ars, could afford their hosting, much less their staff.

I've been through the dot-com bubble too. Sorry but my memories aren't as fond as yours. It's only after free web hosting (usually displaying ads) appeared that decent content became available.

Reply Parent Score: 2

RE: How about the ads?
by Bobthearch on Wed 21st Aug 2013 14:22 in reply to "How about the ads?"
Bobthearch Member since:
2006-01-27

With their servers down, the ads pushed/served by Google could no longer be.

Could one imply from this datum that ~40% of the web traffic is advertisement?


The ads are probably a large part. But I wonder how much bandwidth is used up by that Google-analytics crap that practically every website (including this one) loads?

Reply Parent Score: 2