Linked by Howard Fosdick on Thu 29th Aug 2013 03:50 UTC
QNX According to a Computerworld article, BlackBerry is exploring putting itself up for sale, as the company falls into 4th place in the mobile market. IDC statistics that show Android leads the mobile market with nearly 80%, iOS has 13.2%, Windows Phone 3.7%, and BlackBerry 2.9%. Gartner analyst Bill Menezes states that even new ownership is "not going to address how the company restores itself."

One key asset BlackBerry owns is QNX, the real-time based OS it bought in 2010. QNX is microkernel based, versus the monolithic kernel used by many OS's like Linux. BlackBerry bases its tablet and phone OS's on QNX, which also remains a popular commercial OS for embedded systems.
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Comment by bnolsen
by bnolsen on Thu 29th Aug 2013 12:42 UTC
bnolsen
Member since:
2006-01-06

For the large market shelf space in the phone store matters and what your friends have matters too. Blackberry had a reputation of being those big corporate phones those business guys carry around. I'm not sure if they ever shook that. One guy I work with who had 3 blackberries before switched to a galaxy s3 at the beginning of this year

Nokia seems to be rich in marketing cash, their phones are prominently there with htc and samsung (at the at&t store at least). Funny enough hardly anyone is buying them and I personally still don't kmow anyone who has a windows phone I see mostly older iphones and newer samsungs (2 people have those huge notes!). Nokia can't be in a good position regarding profitability at this time.

Reply Score: 5

RE: Comment by bnolsen
by Nelson on Thu 29th Aug 2013 16:29 in reply to "Comment by bnolsen"
Nelson Member since:
2005-11-29

Microsoft matches Nokia dollar for dollar with marketing, something that had BBRY done the sensible thing would've helped with shelf space.

Also incentivizing reps to offer iOS, Android, Windows Phone, AND BB10 is a big ask. Something which hurt them more than likely.

I think in the end what did them in was the lack of an ecosystem and financial muscle to bootstrap one. The Android compat was bold but ultimately not enough. Quality matters.

The sad thing is that I doubt Microsoft even wants them now. Now they get to watch Nokia snatch up enterprise contracts which should've and could've been theirs. Stubborn.

Reply Parent Score: 3

RE[2]: Comment by bnolsen
by bnolsen on Thu 29th Aug 2013 18:07 in reply to "RE: Comment by bnolsen"
bnolsen Member since:
2006-01-06

I don't see nokia going anywhere. At this point they and MS are hugely trying to buy their way into the market with a few percent to show for it. That never bodes well for profitability and one or both of the players are taking the hit on this somewhere.

One thing going for MS and somewhat for Nokia is that apple seems to be a slowly foundering ship. Huge install base but not keeping up with the market. By accident MS and Nokia could find themselves stumbling into 2nd place due to the vacuum that maybe seems to be forming.

Reply Parent Score: 3