Linked by Thom Holwerda on Tue 3rd Sep 2013 21:13 UTC

Android is the operating system that powers over 1 billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat!

Not a whole lot of information just yet. The page says "It's our goal with Android KitKat to make an amazing Android experience available for everybody", which could mean either a focus on lower-end, cheaper devices, improved support for more form factors such as laptops, or both.

As for the name - the BBC reports that Nestle is okay with Android using the KitKat name, and that no money is exchanging hands. A deal was reached within 24 hours.

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Comment by OSbunny
by OSbunny on Wed 4th Sep 2013 12:17 UTC
Member since:

"Nestle is okay with Android using the KitKat name, and that no money is exchanging hands"

Yeah right! Google is the Internet's largest advertising network and it doesn't work for free.

Reply Score: 3

RE: Comment by OSbunny
by henderson101 on Wed 4th Sep 2013 13:14 in reply to "Comment by OSbunny"
henderson101 Member since:

Nestle have been doing a lot of Facebook and online marketing for KitKat recently. In the UK they have had two big "votes" where they produced a limited run of flavours of KitKat Chunky (which is called something else by Hershey, BigKit?) and then had a public vote on Facebook to choose the one that would stay in production. There is a fairly active KitKat general presence even after the promotions.

I think Nestle are just trying out this kind of thing. It seems to be working well enough.

No idea about Hershey though, they are a complete black box with regards to KitKat and my world view, which is actually odd - given that the Google Campus where the Android developers are based is obviously in the US... so their favourite chocolate bar is probably the US version... which makes the whole campaign doubly odd

Reply Parent Score: 3