Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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by backdoc on Tue 10th Sep 2013 19:56 UTC
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I was a little disappointed in the announcement. I have an iPhone. Except for the fact that I am getting older and I find the screen size difficult to read these days, I do like my Apple phone. So, I was hoping that Apple would at least release a bigger screen. I guess I'm not surprised that they didn't make iTunes suck less (at least no word on that).

For a variety of reasons, I'm still reluctant to jump ship to Android. But, that seems to be my best option.

Evidently Apple investors are underwhelmed, too. Apples stock is sinking.

This almost feels like the beginning of the end of Apple.

Reply Score: 4

RE: Underwhelmed
by jackastor on Tue 10th Sep 2013 20:11 in reply to "Underwhelmed"
jackastor Member since:

It's certainly the end of the blaze-ahead-and-dazzle-everyone style of Apple that we got accustomed to under Jobs. It's not even really clear what their long term vision is, beyond updating their existing line of products.

Reply Parent Score: 3

RE: Underwhelmed
by jweinraub on Tue 10th Sep 2013 20:12 in reply to "Underwhelmed"
jweinraub Member since:

AAPL and most other tech stocks usually plummet on the news since investors buy on the rumour and sell on the news.

Reply Parent Score: 1

RE[2]: Underwhelmed
by backdoc on Tue 10th Sep 2013 20:23 in reply to "RE: Underwhelmed"
backdoc Member since:

AAPL and most other tech stocks usually plummet on the news since investors buy on the rumour and sell on the news.

That is true. It just seems to me that the 5S is not going to do enough to attract new customers and may not even be enough to retain existing Apple customers.

Reply Parent Score: 1

RE[2]: Underwhelmed
by tylerdurden on Wed 11th Sep 2013 00:44 in reply to "RE: Underwhelmed"
tylerdurden Member since:

That's a common misconception. E.g. in their heyday, Apple's stock would jump significantly after some of Job's dog and pony show routines. And suddenly when that's not the case, the talking point is that"a stock always goes down when a company presents a new product(s)." IMO people fall for that because either they don't grasp stocks are priced by perception (based on future expectations mainly) or are emotionally vested on a specific company as to accept any narrative without diligence, regardless of how dissonant it may be.

I think it's just that the market is losing confidence in the performance of Apple's current CEO. And with good reason: the main share of Apple's revenue source (the iPhone division) now depends entirely on devices that are underwhelming. The 5 got the benefit of the doubt because it was thought of as an exception, but now it's clear it's a trend.

They're stuck with overpriced, stale designs, using technology which is behind the curve, and that have little to no value proposition to capture new consumers in significant numbers. When you're reduced to hope just to maintain your current user base, that's when you know a corporation has ran out of steam.

It's also clear Ive and pals have run out of brAun product pamphlets to copy from, in my own biased opinion obviously.

Edited 2013-09-11 00:45 UTC

Reply Parent Score: 4