Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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RE: Underwhelmed
by jweinraub on Tue 10th Sep 2013 20:12 UTC in reply to "Underwhelmed"
jweinraub
Member since:
2009-06-22

AAPL and most other tech stocks usually plummet on the news since investors buy on the rumour and sell on the news.

Reply Parent Score: 1

RE[2]: Underwhelmed
by backdoc on Tue 10th Sep 2013 20:23 in reply to "RE: Underwhelmed"
backdoc Member since:
2006-01-14

AAPL and most other tech stocks usually plummet on the news since investors buy on the rumour and sell on the news.

That is true. It just seems to me that the 5S is not going to do enough to attract new customers and may not even be enough to retain existing Apple customers.

Reply Parent Score: 1

RE[3]: Underwhelmed
by darknexus on Wed 11th Sep 2013 11:14 in reply to "RE[2]: Underwhelmed"
darknexus Member since:
2008-07-15

"AAPL and most other tech stocks usually plummet on the news since investors buy on the rumour and sell on the news.

That is true. It just seems to me that the 5S is not going to do enough to attract new customers and may not even be enough to retain existing Apple customers.
"
The 5S won't retain me, as I use devices until they break if I'm happy with them. I've a 4S now, and a 3GS before that which I used from 2009 until the microphone finally shorted out last year. What will retain me for the forseeable future is Apple's app ecosystem and accessories. My iPad and iPhone both are not just media devices, I use them for productivity especially quick music recordings on the go and the like. I've found nothing on Android to even come close to the music editing and production apps on iOS, nor does Android currently have the realtime audio frameworks to make this possible (though Google are slowly working on that part). iOS accepts both USB audio interfaces and midi interfaces of various types. Android as of yet is far less versatile and, until that changes, I must stick with the platform that has the apps I require.
Actually it's rather amusing, as it's a repeat of the audio scene on PCs with Apple dominating and Android taking Windows' place. As eventually happened on Windows, I've no doubt we'll get there on Android and when that happens I will re-evaluate my decision. Until then, no matter how much it irritates me sometimes, iOS it must be.

Reply Parent Score: 3

RE[2]: Underwhelmed
by tylerdurden on Wed 11th Sep 2013 00:44 in reply to "RE: Underwhelmed"
tylerdurden Member since:
2009-03-17

That's a common misconception. E.g. in their heyday, Apple's stock would jump significantly after some of Job's dog and pony show routines. And suddenly when that's not the case, the talking point is that"a stock always goes down when a company presents a new product(s)." IMO people fall for that because either they don't grasp stocks are priced by perception (based on future expectations mainly) or are emotionally vested on a specific company as to accept any narrative without diligence, regardless of how dissonant it may be.

I think it's just that the market is losing confidence in the performance of Apple's current CEO. And with good reason: the main share of Apple's revenue source (the iPhone division) now depends entirely on devices that are underwhelming. The 5 got the benefit of the doubt because it was thought of as an exception, but now it's clear it's a trend.

They're stuck with overpriced, stale designs, using technology which is behind the curve, and that have little to no value proposition to capture new consumers in significant numbers. When you're reduced to hope just to maintain your current user base, that's when you know a corporation has ran out of steam.

It's also clear Ive and pals have run out of brAun product pamphlets to copy from, in my own biased opinion obviously.

Edited 2013-09-11 00:45 UTC

Reply Parent Score: 4

RE[3]: Underwhelmed
by Soulbender on Wed 11th Sep 2013 17:05 in reply to "RE[2]: Underwhelmed"
Soulbender Member since:
2005-08-18

They're stuck with overpriced, stale designs, using technology which is behind the curve, and that have little to no value proposition to capture new consumers in significant numbers.


Isn't it funny how history repeats itself and in such short cycles?

Reply Parent Score: 2