Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

Thread beginning with comment 571824
To read all comments associated with this story, please click here.
iPhone 5c
by SonicMetalMan on Wed 11th Sep 2013 18:04 UTC
SonicMetalMan
Member since:
2009-05-25

I understand that the 5c is supposed to add a "low-cost" option for the masses but Apple just keeps missing the point, and the sales. It is fairly well documented that Apple was paying Foxcon around $200 for an iPhone 5 so the starting price point of a 5c still seems exorbitantly high. Apple is clueless when it comes to offering value.

I can walk into any Walmart in the US and purchase a Nokia Lumia 521 for $129 out the door. I would challenge Apple to offer anything even remotely close to that. You want market saturation, that's how you get it.

Reply Score: 2

RE: iPhone 5c
by bnolsen on Wed 11th Sep 2013 19:08 in reply to "iPhone 5c"
bnolsen Member since:
2006-01-06

Apple is trying to avoid the inevitable commoditization of markets. For some reason they seem to be just fine with losing their domination of markets when can't control those market. Apple has historically never done well in head to head competition.

They either fade away like the did in the mid 90's or Steve Jobs would find a new market to exploit while they let everyone else tear each other apart in the old market. And Steve is now gone...

Edited 2013-09-11 19:08 UTC

Reply Parent Score: 3

RE: iPhone 5c
by darknexus on Thu 12th Sep 2013 11:59 in reply to "iPhone 5c"
darknexus Member since:
2008-07-15

I can walk into any Walmart in the US and purchase a Nokia Lumia 521 for $129 out the door. I would challenge Apple to offer anything even remotely close to that. You want market saturation, that's how you get it.

I don't think Apple care about market saturation, and I don't understand why the tech community is obsessed with the topic. If Apple wanted saturation, they'd have already gotten there and they obviously do have the business sense to accomplish it if they wished. I think they're happy with their image of a premium brand/high-end experience and, hey, it works for them. The 5C is supposed to be that entry-level high-end experience that doesn't tell people outright that they're getting a previous generation device. It's a way to sell mostly previous gen hardware as current hardware and retain their profit margins. That's all it is, and Apple have more than enough revenue streams coming in from other iDevices, Mac sales, and the iTunes content ecosystem to be pretty damn secure in their position for a while. Why, then, would they bother to lower their profit margin to try and achieve something they know is impossible now? It wouldn't make any sense.
And never forget that while you may be able to buy a Lumia for cheap, few people want Windows Phone at this stage in the game. You'd have done better using a cheap Android phone as your example, at least people like and want the apps on Android.

Reply Parent Score: 2