Linked by Thom Holwerda on Tue 10th Sep 2013 18:25 UTC
Apple Apple's event is going on right now - and most of the new stuff already leaked weeks and months ahead of time. So, we're getting an iPhone 5S, an iPhone 5C, and iOS7 will be available later this month. I like the design of the 5C more than of the 5S; it's more playful, colourful - harking back to the coloured iMacs and PowerMac G3s. Too bad it doesn't come in red.

The fingerprint sensor in the 5S is interesting, but I wonder how accurate it will be in the real world; on top of that, with all the NSA news, I'm not particularly keen on Apple reading my fingerprint all the time. Supposedly, applications don't have access to it and it's not stored in the cloud, but I have little to no trust for companies.

The biggest news for me is the fact that the iPhone 5S has a new chip - the A7 - which has the honour of being the first 64bit chip inside a smartphone. iOS7 and first party Apple applications are all 64bit, and Xcode obviously supports it. While this obviously future-proofs the platform for more RAM, I wonder what other motives are involved here. ARM desktops and laptops, perhaps?

I doubt 64bit will provide much benefit today, but you have to hand it to Apple: at least they're done with the transition before it's even needed.

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RE[5]: so so
by tylerdurden on Thu 12th Sep 2013 08:20 UTC in reply to "RE[4]: so so"
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I think you may be defining lo,mid, and high-range based on the price of the device, whereas other people define them based on specs.

I'm on the second group. Spec-wise, the iPhone ever since the 4s (or perhaps even earlier) has been a mid-range specs wise, with a high-range price.

Apple's devices tend to carry half the internal storage, half the RAM, half the Cores, smaller screen with lower resolution, and sometimes they adopt the latest connection/radio technologies behind the competition. Perhaps the camera technology is the one of the few specs Apple can compete with in the high-end. A lot of people seem to love the design of Apple's products and the ecosystem under which the iPhone operates.

Of note that whenever Apple has the edge in specs their marketing revolves around them. E.g. when "retina" was introduced, Apple the point was made over and over about the importance of higher DPI, larger screen size, and higher resolution. But once other devices not only caught up with, and Apple's screen technology. Suddenly specs don't matter, in fact the higher the DPI resolution and scree size the worse it is. When just a few quarters before they made the exact opposite argument.

IMO it's interesting how most of Apple's marketing revolves about a subjective qualitative argument like "experience." Because they know they should not highlight the poorer specs of their devices.

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