Linked by Thom Holwerda on Fri 13th Sep 2013 23:56 UTC
PDAs, Cellphones, Wireless

A team within Nokia had Android up and running on the company's Lumia handsets well before Microsoft and Nokia began negotiating Microsoft’s $7.2 billion acquisition of Nokia's mobile phone and services business, according to two people briefed on the effort who declined to be identified because the project was confidential. Microsoft executives were aware of the existence of the project, these people said.

Another person said the idea of Nokia using Android wasn't a part of Microsoft’s discussions with the company about an acquisition, even though that was widely recognized as a possibility.

Windows Phone never fit into Nokia's DNA. It's too closed, too external, too controlled; Nokia had little influence over its own destiny with Windows Phone. It's not surprising that many of the brightest minds in the company left in the wake of the Windows Phone announcement (such as the team now at Jolla).

Nokia should have gone Android.

Thread beginning with comment 572085
To read all comments associated with this story, please click here.
Android is NOT magic!
by bassbeast on Sat 14th Sep 2013 00:59 UTC
bassbeast
Member since:
2007-11-11

That entire premise is nothing but "magical thinking" which goes "If I use X I will (insert problem to solve)" and that is NOT the way real life works, not at all.

If Nokia would have went Android they would have filed bankruptcy by now, they had no prayer at all in that market, why? Because Nokia can't compete on price and that is where the majority of Android devices sell, on the bottom end. The ONLY way that Nokia would have had any success with Android is if they managed to unseat #1 which is Samsung...do you REALLY think they would have had a prayer of doing that? Really? when Samsung had the buzz, twice the advertising budget, and frankly already knew how to make top end Android devices that people want to buy?

I'm personally so sick of hearing how the magical Android could have floated in like fairy and waved a wand and saved Nokia...It would have NEVER EVER in a million years would have worked. Look how many OEMs sell Android now, how many are making profits? Last I checked the only one making consistent profits with Android is Samsung, HTC and LG make some profits but its certainly not money in the bank and with LG the profits are measured in pennies per unit.

I'm sure the Android fanboys will hate me for saying so but the future of Android? Cheap crap, that's it, for every high end unit that sells there will be 40 cheap crap Android units sold. in my own area there is no less than three sub $50 Android phones being sold and that is on the prepaid plans, with the contracts they are giving away Android phones, sometimes two or three at a time.

Nokia can't compete with cheap as their factories simply cost to much. If they would have fired everyone, closed the factories at a not inconsiderable cost and moved to Asia? Then maybe, MAYBE they would have had a shot with Android. Otherwise Samsung,HTC, and LG would have curbstomped Nokia right into bankruptcy.

Reply Score: 2

RE: Android is NOT magic!
by joekiser on Sat 14th Sep 2013 01:11 in reply to "Android is NOT magic!"
joekiser Member since:
2005-06-30

Nokia can't compete with cheap as their factories simply cost to much. If they would have fired everyone, closed the factories at a not inconsiderable cost and moved to Asia?


That's exactly what they did.

http://www.gsmarena.com/nokia_closes_its_romanian_factory_by_the_en...
http://gigaom.com/2012/02/08/nokia-factories-shift-to-asia-did-it-h...
http://www.zdnet.com/nokias-closure-of-one-small-factory-is-one-big...
http://online.wsj.com/article/SB10001424127887323482504578229242024...

Edited 2013-09-14 01:12 UTC

Reply Parent Score: 7

RE[2]: Android is NOT magic!
by moondevil on Sat 14th Sep 2013 14:15 in reply to "RE: Android is NOT magic!"
moondevil Member since:
2005-07-08

That Romanian factory was originally in Germany, they moved it from Bochum to Romanian.

It was a very big deal in Germany, specially given the incentives Nokia had goten from the North Rhine-Westphalia local government.

Reply Parent Score: 5

RE: Android is NOT magic!
by MechR on Sat 14th Sep 2013 06:26 in reply to "Android is NOT magic!"
MechR Member since:
2006-01-11

Because Nokia can't compete on price

What? Competing on price has been their main strategy with Windows Phone. Their top-line 900-series Lumias keep launching at $100 on-contract, nevermind the rest of their lineup.

Reply Parent Score: 8

RE: Android is NOT magic!
by dsmogor on Sat 14th Sep 2013 06:36 in reply to "Android is NOT magic!"
dsmogor Member since:
2005-09-01

Nokia is cometing on price in the WP world. They 5xx handsets find any meaningfull success (as opposed to flagships) precisely bc they are cheaper than comparatively specced Android devices.

Reply Parent Score: 6

RE: Android is NOT magic!
by broken_symlink on Sat 14th Sep 2013 09:44 in reply to "Android is NOT magic!"
broken_symlink Member since:
2005-07-06

Nokia definitely could have competed on price. For years, they pushed way more dumb phones than smartphones at low prices, which is why they were the largest phone manufacturer for a long time.

Reply Parent Score: 4

RE: Android is NOT magic!
by bert64 on Sat 14th Sep 2013 10:49 in reply to "Android is NOT magic!"
bert64 Member since:
2007-04-23

At the time Nokia were a significant player, symbian was huge and their dumbphones were even bigger... They had plenty of manufacturing clout thanks to the huge number of dumbphones they sell so they could have competed on price had they wanted to, plus they were a known brand with a good reputation so they could also have competed at the higher end with apple...

As it happens, their lumia series are basically being sold at fire-sale prices in order to shift any units at all, they are pretty much *only* competing on price and only really selling to former dumbphone users who have never used android or ios before (ie phone shops see them as suckers).

They do not differentiate with windows phone, other windows phones are exactly the same, the only reason to buy a nokia over an htc or samsung windows phone is the price. Android manufacturers actually differentiate a lot more through custom frontends and the like, although arguably most of these actually make the device worse than stock android.

Nokia could easily have been where samsung are today, had they embraced android.

Reply Parent Score: 5

RE: Android is NOT magic!
by ricegf on Sat 14th Sep 2013 12:06 in reply to "Android is NOT magic!"
ricegf Member since:
2007-04-25

Nokia can't compete with cheap


I disagree. Any company that can make a profit selling a $20 phone is King of Cheap.

http://money.cnn.com/2013/07/01/technology/mobile/cheap-nokia-cell-...

They also had tremendous brand loyalty, by the way.

Reply Parent Score: 5

RE: Android is NOT magic!
by _cynic_ on Sat 14th Sep 2013 13:26 in reply to "Android is NOT magic!"
_cynic_ Member since:
2012-04-18

Nokia has one of the lowest ASP(average sales price) for smartphones, WAY bellow market average, WAY below Android. Why? Unsold Lumias and the 520.
And in reality it's even worse than it appears, due to MS quarterly gifts

http://www.forbes.com/sites/terokuittinen/2013/08/20/windows-smartp...

Stop spreading lies. Lumias are one of the cheapest unsold smartphones on the market.

Reply Parent Score: 2

RE[2]: Android is NOT magic!
by _cynic_ on Sat 14th Sep 2013 13:31 in reply to "RE: Android is NOT magic!"
_cynic_ Member since:
2012-04-18

WP and Android are not magic. They compete in the same market for the same customers.

People talk about WP as if it was a market apart.

Reply Parent Score: 2

RE[2]: Android is NOT magic!
by bassbeast on Sun 15th Sep 2013 08:29 in reply to "RE: Android is NOT magic!"
bassbeast Member since:
2007-11-11

And compare that to Android where even the prepaid phone companies are giving away Android phones and how is Nokia supposed to compete with that?

In my area the Straighttalk prepaid is becoming crazy popular and You can have a Galaxy Precedent or a Huawei Ascend Y for...drumroll...$0. That's right, nothing, just buy a phone card and they'll hand you an Android phone. The best price I've seen for the Lumia? $99 and that was for a 2 year contract, my friend's wife looked at them and went for a Motorola Droid, why? $0.99 with 2 year contract. again how is Nokia supposed to compete with that? And let me just leave this here, the #2 OEM is reporting yet another quarter of losses, if they couldn't compete with Samsung, what chance had Nokia?

http://www.engadget.com/2013/07/30/htc-q3-2013-forecast/

Reply Parent Score: 4

RE: Android is NOT magic!
by Bill Shooter of Bul on Sun 15th Sep 2013 03:59 in reply to "Android is NOT magic!"
Bill Shooter of Bul Member since:
2006-07-14

If, Nokia really didn't compete on price, how did they manage to sell all of those low end devices in developing markets?

Reply Parent Score: 2

RE[2]: Android is NOT magic!
by zima on Wed 18th Sep 2013 20:51 in reply to "RE: Android is NOT magic!"
zima Member since:
2005-07-06

Reputation of solidity.

Reply Parent Score: 2