Linked by Thom Holwerda on Fri 13th Sep 2013 12:55 UTC
Microsoft

Microsoft is kicking up a notch its competition with Apple's iPad with a new, limited time trade-in offer.

"Trade in your iPad, Get a min. $200 gift card," according to the deal, outlined on the Microsoft Online store site. The gift card may be used towards the purchase of a Microsoft Surface or other products available through the Microsoft Store.

Yeah, good luck with that.

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RE[2]: weird
by ezraz on Mon 16th Sep 2013 13:34 UTC in reply to "RE: weird"
ezraz
Member since:
2012-06-20

Siri is a feature so recognizable (unique) that people who have never had an iPad know she's the voice of iOS (now with the help of surface ads). Wait until you see Siri helping drive your car, as advertised by the car companies and Siri getting your reservations and tickets (as advertised by those companies.

I've seen people buy iOS just for Siri - usually someone who is used to shouting orders, someone who needs handsfree everything (dirty/wet hands), someone who thinks it's just so cool to interact with their computers through voice. It's the kind of feature, that while easy to deride, also sits there selling devices. It brings people in the store, it can be demoed well, is slightly whimsical, and like most Apple technologies, they will continue to refine it until it's actually useful.

How you expect me to show you data to back this up I don't know. I didn't say it was the most important feature, or a direct source of revenue, but believe me, if the Surface could talk like Siri that ad would have been very different. They would have had Siri say simple, confused things while the Surface chit chatted wittily away.

But instead they gave additional context and intelligence to Siri to try to sell their own product. I see FAIL there, sorry.

Reply Parent Score: 1

RE[3]: weird
by ilovebeer on Wed 18th Sep 2013 04:41 in reply to "RE[2]: weird"
ilovebeer Member since:
2011-08-08

Interesting. I don't know a single person who bought an iPhone for Siri, or considers Siri to be anything more than built-in entertainment. I guess in your part of the world, where ever that is, having conversations with your cell phone is the thing to do.

Reply Parent Score: 2

RE[4]: weird
by ezraz on Wed 18th Sep 2013 13:02 in reply to "RE[3]: weird"
ezraz Member since:
2012-06-20

Interesting. I don't know a single person who bought an iPhone for Siri, or considers Siri to be anything more than built-in entertainment. I guess in your part of the world, where ever that is, having conversations with your cell phone is the thing to do.


I know a few who site Siri as a reason to get iOS. Not the only reason, of course, but a clear feature advantage with a distinct style and method. Enough that it's stupid for competitors to advertise it.

If people speak to their phones to get things done - is that more/less idiotic than sitting here typing useless opinions about mobile operating systems?

Things I see people do with Siri:
- look up maps handsfree
- make verbal notes handsfree
- load up, play, pause, & skip music playlists handsfree
- reply to text messages and emails handsfree
- make phone calls and manage vm handsfree
- get weather updates handsfree
- start/stop stopwatch and alarms handsfree
- start/stop workout programs handsfree
- access web bookmarks and have the content read to you handsfree
- get basic math help handsfree
- navigate through their eBook bookmarks handsfree
- locate friends in their area handsfree
- read/update social media crap handsfree

And when I say handsfree, I mean:
- in the car
- on your bike
- with dirty/wet hands
- with shaky or damaged hands
- blind or paraplegic users
- while typing on or holding something else

If you can't cross-reference the uses with the use cases and find something you'd do with a free, included feature of iOS, you are trying way to hard to ignore the obvious.

Man-machine interfaces are always moving to something more efficient. We've done switches, characters in a string, mouses, trackpads, touchscreens, multitouch, and now voice control. It's kind of obvious to me. The only way to attack Siri is to talk to another system that can do more.

Reply Parent Score: 1