Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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RE: Apple Brand Power
by Tony Swash on Fri 20th Sep 2013 10:29 UTC in reply to "Apple Brand Power"
Tony Swash
Member since:

This is an interesting interview with Horace Dediu author of Asymco on 'Apple and Future of Computing'

Here is an excerpt with a typical Asymco pithy answer

Niaz: So many people in the industry now believe that Apple has lost its image. Fundamentally, Apple is a company that was built to innovate and to make great products. What do you think about the current performance of the company? Do you think apple has lost its image that it has created over the years as a center of innovation and building excellent products?

Horace: I cannot comment on how Apple’s image is measured by people in the industry. I have been listening to commentary on Apple for about a decade and I have never seen any change in pattern. The company has always been perceived as a failure by a majority of observers. With respect to its products, I also do not see a change in the pattern established over the last decade.

I found this thought provoking

]Niaz: Do you think it is possible to disrupt Google? How?

Horace: That’s easy. Google relies on keeping too many secrets. Giving away all that it holds dear will cause its business model to change. Let me put it this way: Google beat Microsoft because it developed and gave away that which Microsoft kept dear: source code to operating systems. (Microsoft finds it impossible to react unless it sells hardware–not easily done in volume and at a high premium.) Now turn the discussion around and ask what Google holds dear. The answer is the data which every consumer has to give. It’s now given freely in exchange for a service. But if that data were brokered by the user directly to the advertiser then Google has nothing to sell. For this to happen there must be a revolution in both the perception of what users give up when they use online services and in the ability of advertisers to act on their own to understand the mind of the consumer. If a consumer can become a free agent and an advertiser can do analytics then the economics of the internet (i.e. global information systems) will pivot yet again. Maybe Google will be flexible enough to pivot along but it will be a different company.

Reply Parent Score: 6

RE[2]: Apple Brand Power
by JAlexoid on Fri 20th Sep 2013 11:27 in reply to "RE: Apple Brand Power"
JAlexoid Member since:

In general - that is exactly why Google has all those strange ventures. Like Android itself - to make sure that their core business is stronger.

Google beat Microsoft because it developed and gave away that which Microsoft kept dear: source code to operating systems.

Last time I checked, Google did not beat Microsoft. Microsoft was(is being beaten in mobile) beaten by it's inability to move fast, not free OS.

Edited 2013-09-20 11:27 UTC

Reply Parent Score: 2

RE[3]: Apple Brand Power
by ricegf on Fri 20th Sep 2013 15:09 in reply to "RE[2]: Apple Brand Power"
ricegf Member since:

Last time I checked, Google did not beat Microsoft.

I disagree. I was quite shocked when I saw the limitations that Microsoft put their hardware OEMs for its mobile OS over the years. Seriously? No wonder they all bailed except the one receiving the billion dollar checks.

Microsoft seemed to have a knack for picking the next form factor that would result in explosive Android growth, and disallowing their vendors to offer it.

No, Google is beating Microsoft.

Reply Parent Score: 4