Linked by Thom Holwerda on Thu 19th Sep 2013 22:25 UTC

Great interview with Apple's executives.

When Apple got into the mobile business, it was Nokia’s world. The Finnish company was considered something of a miracle worker. "I'm old enough to remember when Nokia had margins of 25 percent, and there was absolutely no way they were going to be dislodged from their leadership position," says Kuittinen of research firm Alekstra. Says Cook, "I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die."

Quite true. If a fingerprint scanner and a 64bit ARM chip are innovation, time will tell, but for now, Apple is surely still atop of its game. The amazing load of iOS 7 application updates and the rapid adoption of Apple's latest is testament to that.

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RE[3]: Apple Brand Power
by ricegf on Fri 20th Sep 2013 15:09 UTC in reply to "RE[2]: Apple Brand Power"
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Last time I checked, Google did not beat Microsoft.

I disagree. I was quite shocked when I saw the limitations that Microsoft put their hardware OEMs for its mobile OS over the years. Seriously? No wonder they all bailed except the one receiving the billion dollar checks.

Microsoft seemed to have a knack for picking the next form factor that would result in explosive Android growth, and disallowing their vendors to offer it.

No, Google is beating Microsoft.

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