Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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Misleading headline
by Moochman on Sat 21st Sep 2013 00:35 UTC
Moochman
Member since:
2005-07-06

Nowhere in the linked article does it say they're "exiting the consumer market". Refocusing maybe but not exiting... that would imply that they plan to stop making phones completely...

Edited 2013-09-21 00:38 UTC

Reply Score: 5

RE: Misleading headline
by bassbeast on Sat 21st Sep 2013 15:44 in reply to "Misleading headline"
bassbeast Member since:
2007-11-11

If you are focusing on enterprise and prosumer? Then its implied that what is not named is what is being tossed. After all if you are focusing on a niche that means you are not selling broadly hence why its called focusing.

Frankly stick a fork, BB is done. As others have noted we only seem to have room for 2 players in a given market when it comes to OSes, one open and one closed. Servers? Linux and Windows. Mobile? Apple and Google, desktop? Apple and MSFT. In each case one is "open" or at least open enough for Joe Average and the other is closed.

Like Palm the problem BB had was fear, they were so afraid of rocking the boat that they stuck with what had worked in the past until the market had passed them by. You look at the same PHBs that always had to have their Crackberry and now they have iPhones and Galaxy IIs, the market changed and BB didn't try to stay ahead and ended up trying to play catch up which is the way to kill a company, just ask MSFT about WinPhone.

Reply Parent Score: 4