Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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BYOD
by unoengborg on Sat 21st Sep 2013 08:52 UTC
unoengborg
Member since:
2005-07-06

In the age of bring your own device, leaving the consumer market would most likely be a disaster in the enterprise arena as well.

As far as I can tell, the linked article does not say anything about leaving the consumer market though, so I doubt this is the case

Reply Score: 5

RE: BYOD
by Nelson on Sat 21st Sep 2013 12:28 in reply to "BYOD"
Nelson Member since:
2005-11-29

They are going to get massacred by other MDM solutions and Microsoft in this space. BBRY is dead.

Reply Parent Score: 4

RE[2]: BYOD
by stabbyjones on Sat 21st Sep 2013 13:43 in reply to "RE: BYOD"
stabbyjones Member since:
2008-04-15

Just what I posted. Exactly right

Reply Parent Score: 3

RE: BYOD
by drcoldfoot on Sun 22nd Sep 2013 19:15 in reply to "BYOD"
drcoldfoot Member since:
2006-08-25

I disagree. I applaud this move and the refocus o teh enterprise. BYOD is a disaster in the enterprise space when it comes to security and corporate compliance. Even on the support end, there are many wasted cycles troubleshooting personal devices of disparate Operating configurations and software installations. If enterprises can focus on one Enterprise friendly device, as before, they would save in operating expenses, compliance, security (minus the NSA), and SW licensing costs such as mobile iron, etc. to attempt to lock down devices.

Reply Parent Score: 2

RE[2]: BYOD
by darknexus on Sun 22nd Sep 2013 23:03 in reply to "RE: BYOD"
darknexus Member since:
2008-07-15

If enterprises can focus on one Enterprise friendly device, as before, they would save in operating expenses, compliance, security (minus the NSA), and SW licensing costs such as mobile iron, etc. to attempt to lock down devices.

Which is precisely where Microsoft should be focusing WP and Surface right now. They've got the corporate infrastructure already: Exchange, Active Directory, SharePoint. Yet for some reason they are stupid enough to want to try and compete in the consumer space when there's a market just waiting for them. If they don't realize it soon, BB might gobble it up again assuming BB can get some management in there that has even a small clue about the current state of technology.

Reply Parent Score: 2

RE[2]: BYOD
by Soulbender on Mon 23rd Sep 2013 03:52 in reply to "RE: BYOD"
Soulbender Member since:
2005-08-18

Not long ago a lot of people would have said that the PC is a disaster for the enterprise space....

Reply Parent Score: 3