Linked by Thom Holwerda on Mon 23rd Sep 2013 22:52 UTC
Apple

Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.

Impressive.

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RE[6]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 00:49 UTC in reply to "RE[5]: Apples and Oranges"
galvanash
Member since:
2006-01-25

Nothing wrong with wanting details but Apple has not split out their numbers since they started pushing their old phones down market. Including the launch last year.


Sorry, but that is simply not true. The 5 million number last year was for the iphone 5 only.

http://www.apple.com/pr/library/2012/09/24iPhone-5-First-Weekend-Sa...

Reply Parent Score: 2

RE[7]: Apples and Oranges
by Windows Sucks on Tue 24th Sep 2013 00:55 in reply to "RE[6]: Apples and Oranges"
Windows Sucks Member since:
2005-11-10

True

But then Apple doesn't say iPhone 5s only this year

http://www.apple.com/pr/library/2013/09/23First-Weekend-iPhone-Sale...

So you know it's both.

And you are right about last year but then would the number have been a good amount higher last year if they had included all?

Reply Parent Score: 2

RE[8]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 05:35 in reply to "RE[7]: Apples and Oranges"
galvanash Member since:
2006-01-25

And you are right about last year but then would the number have been a good amount higher last year if they had included all?


That is really my point. I don't think the number last year would have been much higher if they had included both phones. In fact I would wager sales of the 4S on the launch weekend of the 5 probably barely ticked up. But we will never know...

I'm curious how effective Apple really was at this 5C strategy... But we probably will never know because they are not reporting the numbers in a way that would tell us anything.

I think the 5C is one of the most interesting devices Apple has ever made. They made something that is cheaper to manufacture, is actually inferior to the model it replaced in some ways, sold it for the same price (increasing their margin) and although we will probably never know by how much - it almost certainly sold more than it would have if they had just left the iPhone 5 alone and reduced its price (which they would have done anyway).

There are always people posting about Apple using nothing but psychology and marketing to sell their products (I have even argued with some of them about it). But this is the first product they have made you can say absolutely without any caveats at all that is sold purely based on marketing and psychology.

I'm just really curious how well it worked is all - how many more of the same phone can Apple sell by putting them in cheap colorful shells?

Is no one else interested in this? I mean really - it is literally putting lipstick on a pig, it is the analogy made reality. I find it fascinating.

Reply Parent Score: 3