Linked by Thom Holwerda on Mon 23rd Sep 2013 22:52 UTC
Apple

Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.

Impressive.

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RE[6]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 01:26 UTC in reply to "RE[5]: Apples and Oranges"
galvanash
Member since:
2006-01-25

Apple is reporting a total number for what it deems new products. It never, or very rarely, gives product line segmentations. (This would be very valuable data to competitors and market analysts; Apple is already one of the more straightforward and transparent in reporting financial data.) It will give some segmentation insight by releasing numbers for new products. This is what they've done here. Perfectly consistent with their reporting methods. That you deem the 5C as not new, but rather last year's internal components with a new shell, and Apple considers it a new product is not really remarkable or worthy of suspicion or conspiracy theories.


Ugh... I don't mind Apple reporting it this way - I mind the media taking the number and comparing it to last year as if it meant something...

The Apple press release does not compare this directly to previous launches, they only say it is "record breaking". That's fine, no issue. It is certainly record breaking, as it is the 1st time they released 2 phones... They never say what record they broke. Anyway, I never said I had an issue with how Apple reported it in their press release.

But every single solitary story I have seen posted in the media about this press release immediately compares it to last years launch of 5 million units... it is not comparable.

I'm not saying there is a conspiracy, just that the media is behaving rather irresponsibly with the data...

Reply Parent Score: 3

RE[7]: Apples and Oranges
by kwan_e on Tue 24th Sep 2013 01:38 in reply to "RE[6]: Apples and Oranges"
kwan_e Member since:
2007-02-18

But every single solitary story I have seen posted in the media about this press release immediately compares it to last years launch of 5 million units... it is not comparable.

I'm not saying there is a conspiracy, just that the media is behaving rather irresponsibly with the data...


When has the media in recent times has ever been responsible with the data? I don't think it's conspiracy, but possibly plain old sycophantism.

Reply Parent Score: 2

RE[8]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 05:14 in reply to "RE[7]: Apples and Oranges"
galvanash Member since:
2006-01-25

When has the media in recent times has ever been responsible with the data? I don't think it's conspiracy, but possibly plain old sycophantism.


True enough... I find the fact that Apple chose to change the yardstick far more interesting than the numbers to be honest. Why I don't know, since by all accounts they would look good no matter how they reported it.

Reply Parent Score: 2

RE[7]: Apples and Oranges
by jared_wilkes on Tue 24th Sep 2013 02:15 in reply to "RE[6]: Apples and Oranges"
jared_wilkes Member since:
2011-04-25

I don't see why it's not comparable.

They introduced two new phones. (You don't agree with this assessment.) Those two new phones sold more than one new phone last year.

The comparison seems quite easy to make.

Reply Parent Score: 1

RE[8]: Apples and Oranges
by galvanash on Tue 24th Sep 2013 04:48 in reply to "RE[7]: Apples and Oranges"
galvanash Member since:
2006-01-25

I don't see why it's not comparable.


2012 - Apples releases 1 new phone, and announces a price reduction on the current model. In the launch weekend press release, they announce they sold 5 million of the new phone, no mention of volumes of the now price-reduced model.

2013 - Apple releases 2 new phones, one is actually a new model, the other is a re-badged and repackaged version of the current model to reduce manufacturing costs. In the launch weekend press release, they announce they sold 9 million of both phones, no mention of volumes of either one individually.

Media immediately starts writing stories comparing 9 million to 5 million, because like wow! 9 million is an awful lot more than 5... Not a drop of ink on pointing out the difference in how those two numbers were arrived at...

It isn't comparable because it is two different things. Is that not obvious?

Reply Parent Score: 2

RE[7]: Apples and Oranges
by darknexus on Tue 24th Sep 2013 12:53 in reply to "RE[6]: Apples and Oranges"
darknexus Member since:
2008-07-15

I'm not saying there is a conspiracy, just that the media is behaving rather irresponsibly with the data...

In other words, this is typical media behavior. The media don't exist to report news, they exist to get more subscriptions and the way they do that is to sensationalize everything.

Reply Parent Score: 4