Linked by Thom Holwerda on Wed 25th Sep 2013 10:38 UTC
Apple

I've been thinking a bit more about those iPhone 5C/5S weekend sales figures, and while it is certainly impressive, if you compare it to the iPhone 5's first weekend sales figures, it's actually quite a step backwards for Apple. The issue here - something many sites and even Apple itself doesn't want to focus on - is that the iPhone 5C/5S is available to a lot more people than the iPhone 5 was.

The iPhone 5 was available to 720 million people at launch, and sold 5 million units. This is a penetration of 0.69%. The iPhone 5C and 5S, however, are available to 2078 million people, and sold 9 million units, which constitutes a penetration of 0.43%. So, Apple has two new models to advertise and lure consumers with instead of one, and has a huge additional market (China) to address, yet it failed to capitalise on either of these two factors.

What this shows is that while the sales figure is still pretty darn impressive, it's not nearly as groundbreaking if you put it in perspective. Looking at it this way, the so-called record breaking 9 million figure can easily be explained away by Apple almost tripling its launch weekend audience, instead of an increasing popularity of the iPhone.

The only reason I'm writing this is to illustrate how numbers are entirely arbitrary, and it's easy to make silly comparisons and claim an arbitrary victory - or, change perspective a bit and claim arbitrary defeat, as I've done here.

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RE[4]: Comment by majipoor
by henderson101 on Wed 25th Sep 2013 15:05 UTC in reply to "RE[3]: Comment by majipoor"
henderson101
Member since:
2006-05-30

The best selling Android smartphone in 2012 was the Samsung Galaxy S[3/4]


But Samsung make a lot more than just that. The Galaxy Y[oung] and Ace models for example. They also sell a lot of "last year and prior" models in the current year and the feature parity of the different Galaxy Sx models with in the current year is not equal (the S4 mini, for example, is a lot less powerful.)

My point is very much that blanket observations cover over and distort a lot of the reality in a market when applied across a specific data-point.

Reply Parent Score: 2

RE[5]: Comment by majipoor
by SojoPhoto on Wed 25th Sep 2013 18:32 in reply to "RE[4]: Comment by majipoor"
SojoPhoto Member since:
2011-12-08

And Apple does the same with iPhone 4s, 5c, and 5s. What's the difference?

Reply Parent Score: 1

RE[6]: Comment by majipoor
by jared_wilkes on Wed 25th Sep 2013 20:59 in reply to "RE[5]: Comment by majipoor"
jared_wilkes Member since:
2011-04-25

Samsung sold 213 million mobile phones in 2012. But it took them 3 years to reach 100 million sales for the entire Galaxy S line. Samsung's latest and greatest is a small proportion of their entire sales; Apple's latest and greatest is the lion share of their entire sales.

Reply Parent Score: 1