Linked by Thom Holwerda on Wed 25th Sep 2013 10:38 UTC
Apple

I've been thinking a bit more about those iPhone 5C/5S weekend sales figures, and while it is certainly impressive, if you compare it to the iPhone 5's first weekend sales figures, it's actually quite a step backwards for Apple. The issue here - something many sites and even Apple itself doesn't want to focus on - is that the iPhone 5C/5S is available to a lot more people than the iPhone 5 was.

The iPhone 5 was available to 720 million people at launch, and sold 5 million units. This is a penetration of 0.69%. The iPhone 5C and 5S, however, are available to 2078 million people, and sold 9 million units, which constitutes a penetration of 0.43%. So, Apple has two new models to advertise and lure consumers with instead of one, and has a huge additional market (China) to address, yet it failed to capitalise on either of these two factors.

What this shows is that while the sales figure is still pretty darn impressive, it's not nearly as groundbreaking if you put it in perspective. Looking at it this way, the so-called record breaking 9 million figure can easily be explained away by Apple almost tripling its launch weekend audience, instead of an increasing popularity of the iPhone.

The only reason I'm writing this is to illustrate how numbers are entirely arbitrary, and it's easy to make silly comparisons and claim an arbitrary victory - or, change perspective a bit and claim arbitrary defeat, as I've done here.

Thread beginning with comment 573310
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[4]: Comment by majipoor
by MOS6510 on Thu 26th Sep 2013 06:46 UTC in reply to "RE[3]: Comment by majipoor"
MOS6510
Member since:
2011-05-12

I don't think a cheap phone would make much business sense for Apple.

A normal iPhone makes them money per sale, but also after that when users buy apps, books, music, etc...

When Apple markets a cheap phone to poor countries the phone won't make them much money. If it won't run all the apps they can't sell those and the people would probably not spend much anyway.

So it takes a lot of effort, while it won't make them much and gives them another product to support.

I do think a cheap iPhone or Apple phone would sell a lot in less rich countries.

Reply Parent Score: 2