Linked by Howard Fosdick on Mon 30th Sep 2013 18:26 UTC
In the News So how did Blackberry become a bit player in the smartphone market it invented? Canada's Globe and Mail offers an extensive look in their article Inside the Fall of Blackberry.

According to one insider quoted in the article, the problem wasn't that the staff stopped listening to customers. It was that they never listened to them. The company simply believed that they knew better what their customers needed.

Apple has wildly succeeded by being "out front" of expressed customer needs. But few tech companies hit paydirt when following this hubristic concept. Just look at the "innovative" user interfaces customers haven't asked for and have resisted over the past few years.
Thread beginning with comment 573652
To read all comments associated with this story, please click here.
From what I gathered
by drcoldfoot on Mon 30th Sep 2013 23:32 UTC
drcoldfoot
Member since:
2006-08-25

RIM tried to enter a market it clearly didn't have business being in (Consumer market). It did a shoddy job at it(BB Storm), and went downhill ever since. Android and iOS weren't positioned as Enterprise-ready Oses. So RIM clearly had the market share in that arena. When they effectively abandoned their corporate customers for the consumer business, they ended up losing Both the Corporate customers since the BB Storm had frequent reliability issues , that RIM BES blackout debacle didn't help either, corporate customers abandoned security, stability (even though now almost non-existent in the BB Storm), and the fact that upper execs, now personally purchased that shiny new iphone, demanded basic support for it within their organizations. Thus the BYOD era really took off, and is one of an IT department's largest headaches.

Reply Score: 5

BlueofRainbow Member since:
2009-01-06

The Storm was not an in-house generated idea and that raised the stakes against its success.

It was the answer to a request from Verizon Wireless for an "iPhone killer" as they had been shut-out of that emerging market by the exclusive Apple - AT&T deal.

As the Storm was far below expectations, Verizon turned its back on RIM and heavily promoted the Android based Motorola offering. Not surprisingly, RIM then abandonned the product shortly after.

As a concept, the Storm may have been a strategic opportunity for RIM. However, venturing into this without genuine passion and within a timeline imposed from the outside were likely contributing factors of the failure.

The Q10/Z10 pair appears to be what RIM's true answer to the iPhone should have been from the start - same OS, same internals, same supporting network but duality of interfaces to suit user preferences.

Reply Parent Score: 2

drcoldfoot Member since:
2006-08-25



The Q10/Z10 pair appears to be what RIM's true answer to the iPhone should have been from the start - same OS, same internals, same supporting network but duality of interfaces to suit user preferences.


And THAT's a large reason for their failure. They still tried to tackle the consumer market when they should have stayed in their lane and focused solely on the Enterprise market. Basically, this was a tragic-comic attempt at embracing both markets. They didn't have the app selection of Android or iOS. Nor did they have the backing of their previously burned enterprise clients.

Reply Parent Score: 3