Linked by Thom Holwerda on Sat 5th Oct 2013 11:34 UTC

Microsoft is talking to HTC about adding its Windows operating system to HTC's Android-based smartphones at little or no cost, people with knowledge of the matter said, evidence of the software maker's struggle to gain ground in the mobile market.

Terry Myerson, head of Microsoft's operating systems unit, asked HTC last month to load Windows Phone as a second option on handsets with Google's rival software, said the people, who asked not to be identified because the talks are private. Myerson discussed cutting or eliminating the license fee to make the idea more attractive, the people said. The talks are preliminary and no decision has been made, two people said.

I hope HTC and every other Android OEM flips Microsoft the bird. The shoe's on the other foot now, Redmond.

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Profit Margins
by Jbso on Sat 5th Oct 2013 20:48 UTC
Member since:

What HTC really needs to do is stop listening to folks who insist that if you aren't making $5 billion in profits every quarter you might as well shut down. They need to churn out some low cost phones and accept smaller profit margins - stop trying to be Apple. Superphones might get good press, but that's not where the market is growing.

Reply Score: 2

RE: Profit Margins
by Morgan on Sat 5th Oct 2013 21:59 in reply to "Profit Margins"
Morgan Member since:

Indeed, I'd love to see them roll out some ultra low spec phones for emerging markets. They could be the ones to knock ZTE and Huawei off their socks in the low end...if they wanted to. Something tells me their pride won't let them.

Reply Parent Score: 2

RE[2]: Profit Margins
by unclefester on Sun 6th Oct 2013 02:19 in reply to "RE: Profit Margins"
unclefester Member since:

They could be the ones to knock ZTE and Huawei off their socks in the low end...if they wanted to.

ZTE and Huawei are primarily networking companies. They can both afford to sell low end handsets with negligible profit margins. HTC doesn't have this option.

Reply Parent Score: 3

RE: Profit Margins
by Dano on Sun 6th Oct 2013 04:11 in reply to "Profit Margins"
Dano Member since:

Accept lower margins? I am not sure that HTC is even making money this quarter...does anyone know?

Edited 2013-10-06 04:11 UTC

Reply Parent Score: 2