Linked by Thom Holwerda on Thu 17th Oct 2013 13:30 UTC
PDAs, Cellphones, Wireless

Jorma Ollila, ex-chairman of Nokia, admits Windows Phone was the wrong choice.

While Nokia brought in Elop and focused on Windows Phone, Ollila admits Microsoft's software hasn't helped the company. "We were not successful in using Microsoft's operating system to create competitive products, or an alternative to the two dominant companies in the field", he says, while noting it's "impossible to say what would have happened to the company if different decisions had been made in early 2011 or at some other time."

As if failing sales, a terrible financial situation, and a sale to Microsoft weren't enough evidence to conclude Windows Phone was the wrong choice for Nokia, we now have it straight from Nokia itself.

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Would Android have faired better? Or Meego?
by tony on Fri 18th Oct 2013 01:32 UTC
tony
Member since:
2005-07-06

Would Nokia have done any better with Android? It will always be a case of hindsight is 20/20, but I don't believe it would have. After all, established Android brands (HTC, LG, Motorola) are having a terrible time in the market, despite good phones.

Samsung and Apple have pretty much locked up the market. Samsung has the market share, and Apple I believe still has most of the profits (with Samsung talking almost all of what Apple doesn't).

Could Nokia have cracked the Android code that could have it compete with Samsung? Perhaps, but I think it somewhat unlikely.

What about Meego? I've never played with it, so I can't really say other than the reviews I've read (most seemed to say it showed promise/needed polish to a greater or lesser extent). There weren't really any apps for it at that point, and they would have had a challenge to get developers to put time and money into it. Microsoft has been (quite literally in many cases) begging developers to port to WP, and it's slow going. BlackBerry's app store was a shit-show of fake apps and few bignames.

It's all armchair CEOing at this point. The damage was certainly done, but I wonder if any moves the company could have made when they brought on Elop would have saved the company. I think the damage had been done earlier, mismanagement, hubris, and denial.

But again, all speculation. Coulda, shoulda, woulda.

Reply Score: 4

ze_jerkface Member since:
2012-06-22

Well this is a tech forum so yes you will see speculating here just like you will see recipes in a cooking forum. The internet was created for nerd arguments and porn, go read a book if you don't like it.

Anyways I don't see any evidence that people are buying Nokia for Windows Phone. In fact Nokia is doing best where it is an established brand.

Hence I don't see why they would have done worse with Android. Furthermore the Nokia Lumia hardware is top notch, the cheap Nokia Lumias blow away some of the more expensive LG phones. So yes I think they could have competed just fine with existing Android OEMs.

In fact I think we will see further proof when the dummy in charge of Microsoft orders that the Nokia brand be removed from the Lumias. Sales will drop as a result of being dependent upon the brand name.

Reply Parent Score: 2

dsmogor Member since:
2005-09-01

They are not THAT stupid to dump Nokia brand. They've paid for it afterall.

Reply Parent Score: 2

dsmogor Member since:
2005-09-01

You can't compare really compare HTC, Sony with Nokia ad 2010.
- It was still 2 times bigger than Samsung
- It had plenty of IP to fend off MS trolling
- It was the darling of carriers
- It was totally independent of US market changing fortunes
- It was in bed with China Mobile
- It had superior camera technology
- It had desirability and brand loyalty comparably only to Apple in most parts of the world
- It's sw department was over-bloated and inefficient but still could deliver good UI and design (as proven by N9)
If Nokia switched to Android in 2010 and didn't massively drop the ball in engineering it would be on Samsung place now.

Edited 2013-10-18 14:00 UTC

Reply Parent Score: 3

dsmogor Member since:
2005-09-01

Of course Android option was rejected bc. it would mean a massive writeoff on Navtec and admitting a mistake.
Nokia, why o why didn't you sell it to Apple?

Reply Parent Score: 1

Nelson Member since:
2005-11-29

I don't think Nokia had the cash to simultaneously roll out a new ecosystem, throw away Navteq(good catch, btw), and devote resources to marketing. Especially not with Symbian falling off of a cliff in 2010 and 2011.

Android must've been painful for them. They had an ecosystem which they had to turn the blind eye too as much of their value add IP was a direct competitor to Google. The only workable Android path was a Kindle Fire esque spin off, which required way more investment than getting engineering and financial assistance from Microsoft.

Samsung was already on a meteoric upwards trajectory at the time and was heavily diversified while Nokia was more or less still a one trick pony. NSN was still posting losses and had huge operational overhead at the time. Through that lens I think it was very comparable to HTC.

Not to mention that a lot of their losses over the years have been due to massive restructuring. D&S has had underlying profitability for a while now.

Reply Parent Score: 2