Linked by Thom Holwerda on Thu 17th Oct 2013 13:30 UTC
PDAs, Cellphones, Wireless

Jorma Ollila, ex-chairman of Nokia, admits Windows Phone was the wrong choice.

While Nokia brought in Elop and focused on Windows Phone, Ollila admits Microsoft's software hasn't helped the company. "We were not successful in using Microsoft's operating system to create competitive products, or an alternative to the two dominant companies in the field", he says, while noting it's "impossible to say what would have happened to the company if different decisions had been made in early 2011 or at some other time."

As if failing sales, a terrible financial situation, and a sale to Microsoft weren't enough evidence to conclude Windows Phone was the wrong choice for Nokia, we now have it straight from Nokia itself.

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Nelson
Member since:
2005-11-29

I don't think Nokia had the cash to simultaneously roll out a new ecosystem, throw away Navteq(good catch, btw), and devote resources to marketing. Especially not with Symbian falling off of a cliff in 2010 and 2011.

Android must've been painful for them. They had an ecosystem which they had to turn the blind eye too as much of their value add IP was a direct competitor to Google. The only workable Android path was a Kindle Fire esque spin off, which required way more investment than getting engineering and financial assistance from Microsoft.

Samsung was already on a meteoric upwards trajectory at the time and was heavily diversified while Nokia was more or less still a one trick pony. NSN was still posting losses and had huge operational overhead at the time. Through that lens I think it was very comparable to HTC.

Not to mention that a lot of their losses over the years have been due to massive restructuring. D&S has had underlying profitability for a while now.

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