Linked by Thom Holwerda on Wed 23rd Oct 2013 22:46 UTC

Early this year, I decided to take a risk.

As a geek, I like to reward those in the industry that try to be bold. That try to be different. That try to leave the beaten path. That look at the norm in the market, and decide to ignore it. Despite all its flaws, Microsoft did just that with its Metro user interface, incarnations of which are used on both Windows Phone and Windows 8.

I was a Windows Phone user since day one. I bought an HTC HD7 somewhere around release day, and imported it into The Netherlands, a year before the platform became available in The Netherlands. I wanted to reward Microsoft's mobile team for trying to be different, for being original, for not copying iOS and Android and instead coming up with something fresh and unique. Despite all the limitations and early adopter issues, I loved it.

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RE[3]: Why was it so bad?
by Tony Swash on Thu 24th Oct 2013 22:04 UTC in reply to "RE[2]: Why was it so bad?"
Tony Swash
Member since:

You say this on the same day Microsoft reports a record quarter. LOL.

Good observation. The really pertinent question though is why almost none of that profit was made in the mobile device market, the biggest, fastest growing and most lucrative market in the tech sector. Especially after Microsoft has clearly made such efforts to get somewhere in those markets, it's that failure to progress despit huge effort that requires analysis.

Personally I think that Microsoft should give up on trying to be a player in the mobile OS market and concentrate on the areas of it's business, mostly enterprise, which can survive and grow relatively comfortably in a world where consumer software and consumer OSs have zero commercial value.

Reply Parent Score: 1

RE[4]: Why was it so bad?
by Nelson on Thu 24th Oct 2013 22:29 in reply to "RE[3]: Why was it so bad?"
Nelson Member since:

I'd say its because Microsoft up until very recently was not in the business of selling mobile hardware which is where the big money is.

With devices of these margins its simple to reap a lot of money off of a modest volume. Specifically the markup on tablets. Low end tablets chew into this a little bit, but if they can convert tablet purchasing desire to Ultrabook specced tablets (Surface Pro) the potential for profit is very nice indeed.

Consider the possibility that convertibles do take off in the future, Microsoft is pretty well set up to take advantage of that. Stranger things have happened, after all people seem to have an unexplainable obsession with ridiculous 6 inch phones.

Reply Parent Score: 3