Linked by Thom Holwerda on Wed 6th Nov 2013 09:01 UTC
Google

Dieter Bohn, for The Verge:

So for a long time now, we've found ourselves asking the two questions again and again: what exactly is Google trying to accomplish with the Nexus program and what's the strategy with these Android updates? We sat down with three of the four main leaders of the Android team to ask those questions yet again. "Nexus stands for high specs at a really fair price," says Hiroshi Lockheimer, vice president of engineering for Android. "The other thing is the updates come directly from Google. Those are the attributes of Nexus that I think people have really enjoyed and we're not changing that strategy."

Yet while Google's answers to these two questions have been remarkably consistent over the past couple of years (and remains consistent today), the Nexus 5 and KitKat themselves seem to give us a different answer than their predecessors. The hardware and the software tell a more ambitious story: older Nexus devices were Android phones, but the Nexus 5 is the first true Google phone.

Something is happening in the Android world.

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leos
Member since:
2005-09-21

When you can buy a nexus 5 for $350, who in their right mind would pay $550 or more for a Galaxy S4?

Why is LG happy to undercut its own phones by manufacturing Nexus hardware at break even prices?

Nexus is a great series, but I do wonder if Google is basically killing their partners at least on the high end. Who can compete with selling the hardware at cost or close to?

Reply Score: 3

phoenix Member since:
2005-07-11

When you can buy a nexus 5 for $350, who in their right mind would pay $550 or more for a Galaxy S4?


Someone who likes the look of OLED screens? Someone who likes having access to a 64 GB microSD card? Someone who likes having access to multiple batteries, or the option for an extended battery? Someone who liked older Samsung models and wanted to stay with a vendor they know?

Why is LG happy to undercut its own phones by manufacturing Nexus hardware at break even prices?


Because there are very big differences between an N5 and a G2, and there are those who prefer the G2? And, either way, LG gets a cut.

Nexus is a great series, but I do wonder if Google is basically killing their partners at least on the high end. Who can compete with selling the hardware at cost or close to?


Those who understand "value-add". Like a stylus and active digitiser on the Note line. Like a ginormous battery in the G2. Like the extra DSPs in the X8 SoC of the Moto X that give you Active Notifications and always-on voice activation. Like the OSS drivers and updates direct to AOSP on the Xperias. Like the Amazon ecosystem on the Kindle Fires. Like the gaming on the Shield. Etc.

The Nexus 5 is a wonderful phone. But it's not the best phone. And it doesn't have every feature that every other phone has. Thus, it won't appeal to everyone. Hence, a market for other OEMs to aim for.

Edit: spelling nits.

Edited 2013-11-06 23:25 UTC

Reply Parent Score: 4

leos Member since:
2005-09-21

Those who understand "value-add".


Except those other phones are not really value add. Yes they have some different features, and some features are better than the Nexus 5, but other features are worse. The Galaxy S4 has removable battery and an SD card slot, but it is also hugely slower than the Nexus.
The Note is a different category entirely so not comparable.
Moto X is a failure by all accounts, so clearly it's not that compelling even before the Nexus 5 came out.

There will always be a market for other Android phones of course, but will there be a market at $200-$300 more than the Nexus when the Nexus is already top of the line in terms of hardware?

Reply Parent Score: 3

unclefester Member since:
2007-01-13

When you can buy a nexus 5 for $350, who in their right mind would pay $550 or more for a Galaxy S4?


I live in Australia. I've never seen a Nexus 4 and may never see a Nexus 5. I've seen plenty of Galaxy 4 phones though.

The Google cloud-based ecosystem simply doesn't work in countries, like Australia, where mobile bandwidth is expensive and restricted.

Reply Parent Score: 3

leos Member since:
2005-09-21

"When you can buy a nexus 5 for $350, who in their right mind would pay $550 or more for a Galaxy S4?


I live in Australia. I've never seen a Nexus 4 and may never see a Nexus 5. I've seen plenty of Galaxy 4 phones though.
"

Given the fact that the Nexus 5 is sold out in australia I imagine that you will see one. Problem with the Nexus series is that not a lot of carriers offer them. But for anyone buying an off-contract android phone, it's a no-brainer.

The Google cloud-based ecosystem simply doesn't work in countries, like Australia, where mobile bandwidth is expensive and restricted.


That sentence makes no sense. Nothing about the nexus uses more bandwidth than a different Android phone.

Reply Parent Score: 2