Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

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RE: Comment by Nelson
by reduz on Wed 27th Nov 2013 00:53 UTC in reply to "Comment by Nelson"
Member since:

I'm not really sure if it's the success of Windows Phone as much as people's trust in Nokia.

I'm inclined to think it's the later because a) most of the sales were from the cheap models, which are sturdy as hell (The 620 is strong like a brick). b) other Windows Phone vendors got zero interest.

It will be interesting to see if they can keep the momentum once they lose the Nokia brand, as the Microsoft brand is not nearly as strong.

Reply Parent Score: 6

RE[2]: Comment by Nelson
by Nelson on Wed 27th Nov 2013 01:01 in reply to "RE: Comment by Nelson"
Nelson Member since:

I think Q1 and Q2 of 2014 will go a long way towards answering that question.

If Microsoft can replicate Nokia's momentum in house with their resources then things might get interesting.

I'm hopeful because its Nokia employees led by Nokia executives heading the devices division within Microsoft.

Edited 2013-11-27 01:14 UTC

Reply Parent Score: 4

RE[3]: Comment by Nelson
by reduz on Wed 27th Nov 2013 01:29 in reply to "RE[2]: Comment by Nelson"
reduz Member since:

Yeah, I don't have any doubt that they can pull products of the same quality because historically Microsoft approach to hardware was always very solid (Except the original 360 I guess).

But Nokia was recently the brand for those who just don't care about smartphones and would rather have a feature phone, they made themselves a name by manufacturing unbreakable feature phones with extremely good quality components.

Where I live (Buenos Aires), Lumia 520 and 620 were extremely successful, but none that I know that is even remotely tech savvy owns one (and I work on the software industry), they avoid it like the plague.

Instead, Lumias are owned mostly by middle aged people or young people with zero relationship with technology. If I ask them why they did choose the phone, they'll answer proudly that It's a Nokia phone, that it's reliable and it will last for a long time.

So, besides this not being exactly a good scenario (consumers that buy nokia want it to last for an eternity, instead of renewing every 2 years), I'm not sure Microsoft losing the Nokia brand is a good idea, because it is perfectly clear at this point that people is more interested in Nokia than in Windows Phone.

So, let's wait and see patiently..

Reply Parent Score: 5