Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC
Microsoft

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

Thread beginning with comment 577522
To read all comments associated with this story, please click here.
comment
by pandronic on Wed 27th Nov 2013 06:58 UTC
pandronic
Member since:
2006-05-18

The way Microsoft choose to advertise this past years is pretty pathetic. Instead of promoting their products (which sonetimes look nice and have interesting features) all they do is pick on Apple, Google and Android products. To me, they come off as petty and desperate. I hope the new CEO will change the advertising strategy and fire the awful agency they have now.

Reply Score: 8

RE: comment
by some1 on Wed 27th Nov 2013 18:46 in reply to "comment"
some1 Member since:
2010-10-05

I hope the new CEO will change the advertising strategy and fire the awful agency they have now.

You think that Elop had no hand in Nokia ad campaign?

Reply Parent Score: 2

RE[2]: comment
by pandronic on Wed 27th Nov 2013 19:10 in reply to "RE: comment"
pandronic Member since:
2006-05-18

He probably did and for Microsoft's sake I hope he's not the next CEO.

Reply Parent Score: 2