Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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Losing the conversation
by Chrispynutt on Wed 27th Nov 2013 09:40 UTC
Member since:

My general impression of any company that trash talks about there competition is two things:

- They have little faith in their product succeeding so they try and make their competitors fail more.
- They are just a pathetic company, they have no class.

This goes for Apple's Mac Vs PC, Samsung's barrista cracking adverts and this from Microsoft.

You start talking about the competition the conversation stops being about you and about your competitor.

Maybe this goes over better in the States, but here it sounds like they are arses.

Reply Score: 3

Bill Shooter of Bul Member since:

They probably notice this behavior in comment sections all over the web, figure they might be able to invoke some positive association by stooping to the internet's level.

Its political BS that's found its way into technology.

Reply Parent Score: 3