Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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Member since:

I fondly enjoyed those "I'am a Mac, I'm a PC" ads.

I also remember an earlier message - "Mac's works right out of the box". As a parent, I could relate to the poor dad opening up a new computer and setting up the internet connection and his son simply saying "I'm going over to his friends because they got a Mac".

When refering to competitors in advertisement, it seems that focusing on the strength of the product (whether imaginary or real) and with some humour has more lasting impacts than attack/negative ads.

On the other hand, if software giants and politicans alike would take note of this, then there would not be much left to bash at?

Reply Parent Score: 2

JAlexoid Member since:

That is slightly different to when a bigger player mentions a smaller player.
Apple needed to show that they can compete with Windows systems, because they are a smaller player in the market. Droid Does commercials needed to show that they can compete with iPhone.
Mentioning or implying your competitor works only when you are comparing your product and pointing out something better or equivalence. Otherwise it's free advertising to a smaller competitor.

Reply Parent Score: 2