Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC
Microsoft

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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RE: Comment by MOS6510
by Lennie on Wed 27th Nov 2013 17:46 UTC in reply to "Comment by MOS6510"
Lennie
Member since:
2007-09-22

It's an ad. It's scripted.

Reply Parent Score: 2

RE[2]: Comment by MOS6510
by MOS6510 on Wed 27th Nov 2013 18:17 in reply to "RE: Comment by MOS6510"
MOS6510 Member since:
2011-05-12

Yes, I know, but I'm thinking Pawn Stars, the "normal" episodes, are scripted to. At least to a certain degree.

Reply Parent Score: 2

RE[3]: Comment by MOS6510
by Lennie on Wed 27th Nov 2013 18:23 in reply to "RE[2]: Comment by MOS6510"
Lennie Member since:
2007-09-22

Ahh, OK, well, I'm pretty sure the normal series are are 'directed'. I mean people that wanted to go into the shop are directed to wait and start talking after the camera started rolling, that sort of things.

Reply Parent Score: 2

RE[3]: Comment by MOS6510
by Morgan on Thu 28th Nov 2013 00:42 in reply to "RE[2]: Comment by MOS6510"
Morgan Member since:
2005-06-29

Pretty much all US-based "reality" TV is heavily scripted. Even Cops, which helped to start the reality craze over 20 years ago, has had scenes that were occasionally re-shot or embellished. Then you have the other end of the spectrum, shows like The Hills where it's painfully obvious that it's a fully scripted, fictional drama, shot in high framerates to make it appear like a reality show. The only thing "real" about that show was that they used the actors' real names for the characters.

Reply Parent Score: 3