Linked by Thom Holwerda on Tue 26th Nov 2013 23:03 UTC
Microsoft

Microsoft has enlisted the reality-television series "Pawn Stars" in its ongoing campaign to bash rival Google.

An online video ad released Tuesday mimics the plot set up of "Pawn Stars," which features people toting precious or odd objects for appraisal at a Las Vegas pawn shop. In Microsoft's fictional telling, a woman is trying to trade in a Chromebook, a no-frills laptop powered by Google software.

"The only problem with Microsoft is they just have no taste, they have absolutely no taste."

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RE[3]: Comment by MOS6510
by Morgan on Thu 28th Nov 2013 00:42 UTC in reply to "RE[2]: Comment by MOS6510"
Morgan
Member since:
2005-06-29

Pretty much all US-based "reality" TV is heavily scripted. Even Cops, which helped to start the reality craze over 20 years ago, has had scenes that were occasionally re-shot or embellished. Then you have the other end of the spectrum, shows like The Hills where it's painfully obvious that it's a fully scripted, fictional drama, shot in high framerates to make it appear like a reality show. The only thing "real" about that show was that they used the actors' real names for the characters.

Reply Parent Score: 3

RE[4]: Comment by MOS6510
by MOS6510 on Thu 28th Nov 2013 07:22 in reply to "RE[3]: Comment by MOS6510"
MOS6510 Member since:
2011-05-12

I guess most of life is fake these days.

Microsoft should be careful with these kind of adds, because it's not that hard to pick one of the many Microsoft products and stage an act like this one making for of either the product or selected features of it.

For example: licences. Does any one here understand them? Of each product Microsoft has x versions, from basic useless to business ultimate pro++. Different features, prices. But then you can buy a single product, or a volume license, which can run on real or virtual hardware, the number of CPUs/cores makes a difference and then you have CALs.

You try to get the right version, like SQL Server, only to find out later some feature isn't available and you need a more expensive version.

Reply Parent Score: 2

RE[5]: Comment by MOS6510
by Soulbender on Thu 28th Nov 2013 16:02 in reply to "RE[4]: Comment by MOS6510"
Soulbender Member since:
2005-08-18

But then you can buy a single product, or a volume license, which can run on real or virtual hardware, the number of CPUs/cores makes a difference and then you have CALs.


Oh god...CALs. I doubt there's a single person in the world who knows how CALs work.

Reply Parent Score: 3