Linked by Thom Holwerda on Tue 26th Nov 2013 21:36 UTC

What's the current Windows Phone landscape look like? There's really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.

Telling numbers. Cheap Lumia's dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now - more than 90% of Windows Phone devices currently in use are Nokia's. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren't really feeling it anymore.

Also interesting is that Windows Phone 7 is still quite important - almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they'll have to forego 25% of the already relatively small Windows Phone userbase.

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RE[4]: Comment by Nelson
by Nelson on Thu 28th Nov 2013 14:36 UTC in reply to "RE[3]: Comment by Nelson"
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Nokia *is* Windows Phone. Every other significant vendor has abandoned the platform.

I think Nokia enjoys the highest proportion of sales because they have the most fleshed out portfolio and put in the most effort.

I don't think the door is closed on Windows Phone as a viable OS for other OEMs in the future, but for now Nokia is doing the trail blazing here.

So comparing Nokia / Windows Phone to iOS / Apple to Android / Everyone Else is hardly unfair. And of the three, Nokia / Windows Phone had the smallest increment in actual sales.

I think its purpose is only to inflate Android numbers, and I disagree with the comparison when its done in the context of iOS vs. Android as well.

Nokia may use Windows Phone, but at the end of the day they are still just one OEM. And an OEM which is no longer a market leader at that. That's why expecting them to post Androidesque YoY gains is impossible and unrealistic. Of course that probably suits your point of view which is why I suspect you jumped on it.

IDC (certainly a "major analyst") publicly reported this data. Can you accept it?

I included IDC as a source in my original comment, along with Gartner, comCore, KWP, and Canalys.

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