Linked by Thom Holwerda on Fri 6th Dec 2013 00:23 UTC
PDAs, Cellphones, Wireless

RIM grew into one of the world's most valuable tech companies. The BlackBerry became the indispensable accessory of business executives, heads of state, and Hollywood celebrities - until iPhone and Android came along and spoiled the party. Today the company, which has been renamed, simply, BlackBerry, is burning through cash as sales keep falling. On Nov. 21, BlackBerry shares closed at just above $6, the lowest it's been in almost 15 years.

Over the last two months, Bloomberg Businessweek spoke to dozens of current and former BlackBerry employees, vendors, and associates. Here is their account of the thrill of BlackBerry's ascension - and the heartache of watching its demise.

Aside from of course the personal tragedies that may arise from a possible complete BlackBerry collapse, I have little to no connection to the company or its products.

Except for one product.

I hope they release it as open source before it's too late.

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Comment by nagerst
by nagerst on Fri 6th Dec 2013 14:18 UTC
nagerst
Member since:
2013-11-07

Even if BlackBerry fails they are pretty sure to spin off QNX before that happens as it is an cash cow.

Reply Score: 1

RE: Comment by nagerst
by MOS6510 on Fri 6th Dec 2013 15:30 in reply to "Comment by nagerst"
MOS6510 Member since:
2011-05-12

Why would they get rid of a cash cow? If it is one: spin off everything else.

If they can´t make money selling phones they should very seriously consider stop making them.

QNX is a solid product. Why not take that as a basis to provide services and products (that aren´t mobile phones).

The mobile phone battlefield has changed. iOS sells itself, Android has Samsung´s marketing budget + a whole range of cheap phones, Windows Phone has Microsoft behind it. So what has BlackBerry going for it? Their phones aren´t bad, even quite good, but they don´t show up on anyone´s option list. They are a non-consideration.

The rare occasion I see a BlackBerry it´s not even a new model, but still a previous generation (i.e. non-QNX). I don´t know how it happened so quick, but the general public has all but forgotten about BlackBerry.

Maybe they should do a Nokia: sell their phone stuff to the highest bidder and continue with other stuff, like QNX.

Reply Parent Score: 3

RE: Comment by nagerst
by jared_wilkes on Fri 6th Dec 2013 16:59 in reply to "Comment by nagerst"
jared_wilkes Member since:
2011-04-25

QNX was purchased for $200 million. It's responsible for no more than $40 million in annual revenue. Substantially less profit. You have a different idea as to what is a cash cow than I.

Reply Parent Score: 1

RE[2]: Comment by nagerst
by tylerdurden on Fri 6th Dec 2013 17:42 in reply to "RE: Comment by nagerst"
tylerdurden Member since:
2009-03-17

Cows are heavy and they sink in the mud, maybe that's why some confuse the term "cash cow" with "sinking ship?"

Reply Parent Score: 4

RE[2]: Comment by nagerst
by jared_wilkes on Fri 6th Dec 2013 18:50 in reply to "RE: Comment by nagerst"
jared_wilkes Member since:
2011-04-25

Total annual QNX revenue is equal to about 70,000 iPhone sales for some further perspective.

Edited 2013-12-06 18:51 UTC

Reply Parent Score: 1