Linked by Thom Holwerda on Wed 11th Dec 2013 13:40 UTC

The Verge is reporting that Microsoft is considering making Windows RT and Windows Phone free for OEMs, to combat Android.

We understand that any decision to axe the license fees for Windows Phone and Windows RT would be backed by a push for revenue from Microsoft’s apps and services. Microsoft has been experimenting with ads in Windows 8 apps, and any associated revenue from those apps and the company’s built-in Bing search results would help offset the lack of license fees. Microsoft would also push consumers to subscribe to services like SkyDrive, Office, and Skype for additional revenue.

So, let me get this straight. In April this year, a Microsoft-sponsored antitrust complaint about Android had this to say:

Google's predatory distribution of Android at below-cost makes it difficult for other providers of operating systems to recoup investments in competing with Google's dominant mobile platform.

And we have the whole Scroogled campaign (I felt dirty just for visiting that site).

And now they're considering doing the exact same things they claim Google is doing unfairly? Does this company have any internal consistency whatsoever?

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RE: Comment by majipoor
by Alfman on Wed 11th Dec 2013 20:14 UTC in reply to "Comment by majipoor"
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"MS is right about Google's predatory business model, but MS is big enough to afford to fight Google on their own ground. This is however not true for smaller actors, whether it is in the mobile OS marker or any market covered by Google's free services."

I think MS were right. I also think Thom was right in pointing out the hypocrisy if this were to play out.

Regardless, it's good to have more competition. A monopoly in anything (be it operating systems, search, mobile devices, telephone companies, cable companies, etc) always leads to worse service, higher costs, and (self evidently) fewer choices.

Microsoft may not be happy about sharing the market with others, but this is good for consumers because MS is going to have to try a lot harder to please us.

Edited 2013-12-11 20:20 UTC

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