Linked by Thom Holwerda on Wed 18th Dec 2013 17:24 UTC

2013 was nothing less than a blockbuster success for Windows Phone, which went from industry also-ran to the undisputed third mobile ecosystem, and is poised to challenge iPhone for the number two spot. You didn't think it could get this good? That's OK, neither did I.

Windows Phone seemingly turns a corner with every new application, small operating system update, and new Nokia Lumia. It's turning so many corners it's running in circles.

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Actually the installed base numbers do identify a trend.

With an installed base estimated to reach as high as 45 million by the end of this year MSFT's phone OS will have slightly more phones in use than were sold in the last 5 quarters.

The trend this indicates is that they are selling new phones to users who are just replacing an existing WP device with a new one and/or that most of the users who bought these devices in the last 3 years have moved to other platforms.

As a growth story this is interesting but not dynamic.

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Nelson Member since:

That number is a forecast by ABI Research done in February, id say its a bit of a reach to draw conclusions without a follow up.

I'd say that measuring this kind of thing is notoriously difficult, but what probably can serve as an indicator is app store transactions and developer revenue. Both of which are sharply up for WP.

I don't know of any way to reliably measure churn like that and I'm wary of those kind of reports.

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