Linked by Thom Holwerda on Wed 26th Feb 2014 12:31 UTC
Google

John Gruber, on Google's Project Tango:

Google is starting to remind me of Apple in the '90s: announcing more cool R&D prototypes than they release actual cool products. Even the R&D team names are similar - Google's is called "Advanced Technology and Projects"; Apple's was called "Advanced Technology Group".

Funny. Google's 'moonshots' actually remind me more of another R&D-focused company. Interestingly enough, without that company, the computer industry would have been set back decades, and Apple would most likely have been reduced to a footnote in computer history.

I would rather large companies spend their cash on potentially awesome research that may (or may not) advance computer technology and the human race, than have them stash it away in shady overseas bank accounts.

Thread beginning with comment 583575
To read all comments associated with this story, please click here.
Different discussions
by Torbjorn Vik Lunde on Wed 26th Feb 2014 12:56 UTC
Torbjorn Vik Lunde
Member since:
2009-09-04

I think maybe people are talking a bit past each other here. If I understand correctly, Gruber talking about what strategies that will quickly lead to user friendly products (and sales). In this view I think he's right. It's a very narrow view though.

Somebody have to do non-product focused research, and Apple have many times reaped the fruits (hah!) of such research (TouchWorks comes to mind).

Considering the cash Apple has I think they should at least fund some research. Not for business reasons, but for ethical contribute-back-to-society reasons.

Reply Score: 5

RE: Different discussions
by JAlexoid on Wed 26th Feb 2014 14:03 in reply to "Different discussions"
JAlexoid Member since:
2009-05-19

Apple's role is reduced to funding the research post-success. Unless they start investing into earlier stage research, it'll bite them later on.

Apple is the productiser company today. Take successful tech/research and create a product with it.

Reply Parent Score: 4

RE[2]: Different discussions
by bryanv on Wed 26th Feb 2014 20:45 in reply to "RE: Different discussions"
bryanv Member since:
2005-08-26

That has always been Apple's key to success. They never were 'first', but very often were the first to be successful.

Reply Parent Score: 3

RE: Different discussions
by Priest on Wed 26th Feb 2014 21:21 in reply to "Different discussions"
Priest Member since:
2006-05-12

Yes but a lot of technology companies have more lawyers than they do engineers. It's sometimes not enough to just deploy/adopt technologies after they have matured because the next company might pretend to have invented the idea no matter how obvious and you might need documentation of prior art just for legal reasons.

It's so expensive to be late legally that you might as well just get in on future technologies and have a hand in their development.

Reply Parent Score: 3