Linked by Thom Holwerda on Fri 7th Mar 2014 22:30 UTC

Microsoft is trying to convince politicians to take out targeted ads on Xbox Live, Skype, MSN and other company platforms as midterm elections begin heating up around the country. To plug the idea, Microsoft officials handed out promotional materials Thursday at CPAC, the annual conference for conservatives.

It's the latest move by tech companies to seize a piece of the lucrative political ad market. The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting.

This from the company behind "Scroogled".

On a more general note, hypocrite company behaviour like this should be illegal. A company should not be able to say "leave company Abc behind because they do xyz, and come join us!", only to then turn around and do xyz as well. This is lying, and should be punishable in some way.

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Comment by ddc_
by ddc_ on Fri 7th Mar 2014 23:49 UTC
Member since:

Targetted ads are market standard now, and these are not exception. Frankly, I don't see how this type of targetting is better or worse then any other. And hypocricy... Well, surely this kind of behavior is unethical, but neither it is unusual.

When children grow older, they learn that there is no Santa, and that companies aren't ethical entities.

Reply Score: 4

RE: Comment by ddc_
by Vanders on Fri 7th Mar 2014 23:58 in reply to "Comment by ddc_"
Vanders Member since:

The problem is that it insulates people into a bubble. Inside that bubble, their opinion and preferences are never challenged. Because of that, they never leave their bubble, and the loop completes. Their preferences and opinions become amplified, in some form of giant echo chamber.

This is one of the primary reasons why Tumblr is such a cesspool, for example.

Reply Parent Score: 9

RE[2]: Comment by ddc_
by ddc_ on Sat 8th Mar 2014 08:22 in reply to "RE: Comment by ddc_"
ddc_ Member since:

I know that. I only mean that it is ordinary practice these days – you expect this behavior from every SaaS provider.

Reply Parent Score: 4