Linked by Thom Holwerda on Tue 18th Mar 2014 10:28 UTC

Apple is adding a cheaper 8GB iPhone 5C to its smartphone lineup. The new model first appeared on UK carrier O2's site, but has since been added to a number of international Apple Stores including the UK, Australia, and China. In the UK, it's priced at £429, £40 ($66 including sales tax) less than the 16GB model. Should Apple choose to bring the new budget model to the US, the price seems likely to fall somewhere around $499.

An 8GB smartphone for $500. You can buy six Lumia 520s for that - almost one for every day of the week. You have to be utterly void of common sense to buy this phone. Then again, that seems to be the general attitude towards the 5C anyway.

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Think US market
by edwdig on Tue 18th Mar 2014 13:48 UTC
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Remember the US market, where phones are usually subsidized with contracts. The old 5C is $99 up front with a new contract. The new one is probably free with a new contract. That's a big deal. The phone suddenly becomes an option for a lot more people. It's now the same price as the cheapest Android and Windows phones.

Reply Score: 4

RE: Think US market
by Bill Shooter of Bul on Tue 18th Mar 2014 22:20 in reply to "Think US market"
Bill Shooter of Bul Member since:

I agree this is more targeted at US markets than anything, but contracts are dying out here as well. Tmobile doesn't have them, At&t is getting rid of them, Sprint is moving in that direction. Version is the only major carrier to not show any signs of getting rid of contracts.

At&t is doing payment plans instead. The phones from them are the same price if you pay up front, or spread it over 18 or 22 months.

Reply Parent Score: 2