Linked by Thom Holwerda on Wed 2nd Apr 2014 09:13 UTC
PDAs, Cellphones, Wireless

By the looks of it, BlackBerry chief John Chen wasn't appeased by T-Mobile's attempt to make peace - in fact, things have only escalated: T-Mobile will no longer carry any BlackBerry device. In a press release today, the company formerly known as RIM announced that it has chosen not to renew T-Mobile's license to sell its products when it expires on April 25th, 2014.

This doesn't exactly look like smart business for a company in trouble, but alas, I am no CEO. Who knows - maybe it's the brilliant move that will save BlackBerry.

More likely - it is not.

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RE[2]: Leave emotion at the door
by jgagnon on Wed 2nd Apr 2014 18:58 UTC in reply to "RE: Leave emotion at the door"
jgagnon
Member since:
2008-06-24

Did T-Mobile's promotion include upgrading to another BlackBerry? If so then I don't see the problem, otherwise good points.

Reply Parent Score: 3

Morgan Member since:
2005-06-29

My knowledge is second hand but I think it did. I had a couple of old BlackBerry phones in a drawer, and I gave them to a friend who then used them to upgrade himself to a Galaxy Note 3 and his mother to a BlackBerry Q10. I ended up with his Galaxy Note 2 out of the deal, so everyone came away happy. But as far as I know, the promotion did include upgrading to a BB10 device.

Reply Parent Score: 2

joekiser Member since:
2005-06-30

Did T-Mobile's promotion include upgrading to another BlackBerry? If so then I don't see the problem, otherwise good points.


Sort of. They offered exactly two phones during the promotion: a refurbished Q10, or a much older pre-BB10 handset. No Z10. No Z30. As a matter of fact, no new BB10 devices were offered during the promotion at all.

Slickdeals.net and other sites picked up on the promotion quickly. People were able to purchase *any* used, working Blackberry device off eBay for a few bucks, and use it as credit towards a new smartphone. None of these people were BlackBerry users, nor did they have any intention of ever getting a BB10 device.

Understandably, 94% of customers who participated in the "promotion" ended up getting a non-BB device. T-Mobile CEO Legere ended up tweeting this fact as proof that BlackBerry does not sell.

Reply Parent Score: 4