Linked by Thom Holwerda on Sat 5th Apr 2014 13:35 UTC

Internal Apple documents from last April shown in court today paint the picture that the company was scrambling to identify and determine ways to compete with devices running Android, as well as keep sales of the iPhone from petering out amid growing competition.

Pages from a 2014 planning document last April, shown during a cross-examination of Apple's marketing chief Phil Schiller, noted that smartphone growth rates were declining, something that could impact iPhone sales. Worse yet, the document said, was growing consumer interest for less expensive, larger-screened smartphones, with a headline on the page reading "consumers want what we don't have."

Apple is doing just fine in the US. In large parts of Europe and the rest of the world - not so much. I don't mean to say they are in trouble or will die - so let's get that strawman out of the way straight-up - but Apple's leadership (unlike some others) is smart enough to know that what matters is not last year, this year, or even next year - what matters is five years from now. Once people get accustomed to relatively cheap, non-iOS devices with large screens, they won't be going back to a phone with a tiny (by comparison) display that costs twice as much.

So yes, those larger-screen iPhones are coming.

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Member since:

You cited Moto X as subsided phone, but according to Motorola, they are making profit on any single phone (including the cheaper and best selling Moto G) they sell.
Another thing, I believe that there is a lot of room for improvements in Android phone and, again, Moto X is a excellent example with its ability to hear commands even with screen off and the active notifications. Surely, most companies (read Samsung) are just increasing screen, but this doesn't mean other areas can be improved ;)

Reply Parent Score: 3

WorknMan Member since:

Another thing, I believe that there is a lot of room for improvements in Android phone

Right. Personally, I can see a LOT that these phones still don't do. For example, none of them (except maybe Windows Phone) have the ability to associate and connect contacts from various apps, so the phone can recognize if the same person contacts me across various apps, including phone, sms, facebook, g+, etc.

I think they're just getting started.

Reply Parent Score: 2

jgagnon Member since:

I see the "Internet of Things" and new built-in sensors being two things that will continue to drive people to buy new phones. As our phones are able to take over an control more parts of our lives, new devices will be needed. Imagine your phone as a TV remote, game controller, garage door opener, etc. If your phone doesn't already have those capabilities and more it will. I can see SDR (software defined radio) being a new killer app for small devices like phones, too.

Prepare to be very sad if your phone is lost or stolen.

Reply Parent Score: 2

phoenix Member since:

Generic Android does that automatically. And, if it doesn't, the People app lets you manually Join multiple records into one.

I can look at records in the People app and see:
- phone numbers (work, home, cell, etc)
- Facebook stuff
- G+ stuff
- Twitter stuff
- Skype info
- Voxer info
- etc

And, clicking on the contact record pops up a dialog asking you which service you want to use to contact them.

Reply Parent Score: 2

Priest Member since:

There was some confusion, it is the carriers that are subsidizing phones in the US, not the manufacturers. Currently with a new 2 year plan on Verizon Wireless the Moto X is free. That's a subsidy.

My point was as long as mobile carriers are spotting you the first $400 on phones there isn't much incentive to opt for inexpensive phones.

Reply Parent Score: 3

protomank Member since:

I see, but aren't any similar plans for iPhone?
here in Brazil there is the same deal, you can even get the Moto G for free, but plans are really expensive - as most things in our country, the most expensive cellphone data in the world...

Reply Parent Score: 2