Linked by Thom Holwerda on Sat 5th Apr 2014 13:35 UTC

Internal Apple documents from last April shown in court today paint the picture that the company was scrambling to identify and determine ways to compete with devices running Android, as well as keep sales of the iPhone from petering out amid growing competition.

Pages from a 2014 planning document last April, shown during a cross-examination of Apple's marketing chief Phil Schiller, noted that smartphone growth rates were declining, something that could impact iPhone sales. Worse yet, the document said, was growing consumer interest for less expensive, larger-screened smartphones, with a headline on the page reading "consumers want what we don't have."

Apple is doing just fine in the US. In large parts of Europe and the rest of the world - not so much. I don't mean to say they are in trouble or will die - so let's get that strawman out of the way straight-up - but Apple's leadership (unlike some others) is smart enough to know that what matters is not last year, this year, or even next year - what matters is five years from now. Once people get accustomed to relatively cheap, non-iOS devices with large screens, they won't be going back to a phone with a tiny (by comparison) display that costs twice as much.

So yes, those larger-screen iPhones are coming.

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Member since:

There was some confusion, it is the carriers that are subsidizing phones in the US, not the manufacturers. Currently with a new 2 year plan on Verizon Wireless the Moto X is free. That's a subsidy.

My point was as long as mobile carriers are spotting you the first $400 on phones there isn't much incentive to opt for inexpensive phones.

Reply Parent Score: 3

protomank Member since:

I see, but aren't any similar plans for iPhone?
here in Brazil there is the same deal, you can even get the Moto G for free, but plans are really expensive - as most things in our country, the most expensive cellphone data in the world...

Reply Parent Score: 2

Priest Member since:

What is pricing like in Brazil for an iPhone and data plan? My friend bought her iPhone her because she said they are expensive in Brazil because of import taxes etc. there.

I guess I assumed data was more reasonably priced than the phone itself but I suppose there is always WiFi.

Reply Parent Score: 2

zima Member since:

This old Opera report shows that Brazil isn't nearly the worst / most expensive - it's in fact the least expensive ...though I suppose it might have changed in the meantime.

Edited 2014-04-12 22:33 UTC

Reply Parent Score: 2