Linked by Thom Holwerda on Thu 24th Apr 2014 23:12 UTC
Windows

Peter Bright making the case for subscription-based Windows.

Microsoft has already made Windows free to OEMs for tablets with screens below a certain size. Making it free to everyone but without the desktop would be a logical extension of this. It gives Microsoft the tools to compete with both Android on tablets and Chrome OS on laptops, while still not cutting it out of the revenue loop entirely. Desktop-less Windows should provide Microsoft with some amount of revenue through applications bought in the Store.

To this, add a couple of levels of unlocks: one tier for regular Windows desktop features (offering parity with the feature set of Windows 8.1 today), and a second, higher tier for Windows corporate features (offering parity with Windows 8.1 Pro). These could be both persistent unlocks or periodic subscriptions. Microsoft has already had persistent operating system unlocks since Windows Vista's Anytime Upgrade feature, so none of this would be hugely different from what's gone before.

The facts and rumours do line up, but honestly - free/subscription-based Windows is right up there with a TV from Apple when it comes to long-running, always-returning but never materialising rumours.

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RE: No Thanks
by unclefester on Fri 25th Apr 2014 02:55 UTC in reply to "No Thanks"
unclefester
Member since:
2007-01-13

Selling low cost subscriptions would increase the sale of whitebox PCs.

Reply Parent Score: 2

RE[2]: No Thanks
by WereCatf on Fri 25th Apr 2014 03:53 in reply to "RE: No Thanks"
WereCatf Member since:
2006-02-15

Selling low cost subscriptions would increase the sale of whitebox PCs.


And why do you reckon that would be?

Reply Parent Score: 2

RE[3]: No Thanks
by unclefester on Fri 25th Apr 2014 06:10 in reply to "RE[2]: No Thanks"
unclefester Member since:
2007-01-13

And why do you reckon that would be?


Currently a whitebox buyer pays at least $50 more than a major OEM (eg Dell) to purchase an OEM Windows licence due to volume discounts.

An ongoing licence fee would make a whitebox more cost competitive if licence fees were equal for all users.

Reply Parent Score: 2