Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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Comment by gan17
by gan17 on Thu 29th May 2014 02:54 UTC
gan17
Member since:
2008-06-03

So Apple, often a company that gets accused for being style over substance, goes out and buys the one brand that epitomizes everything they get accused for?!

From a business standpoint, I'm sure there's some method to this madness. But from a branding standpoint, it's as tacky as a footballer's wife in a Range Rover.

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