Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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Comment by kwan_e
by kwan_e on Thu 29th May 2014 03:13 UTC
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I still have no idea why Apple is buying these guys.

Maybe they're realising they can no longer make new things* and are now heading into conventional corporation strategy of buying others.

* ie, hype something up so much to those ignorant of recent history that they don't realize that Apple didn't invent it.

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