Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

Thread beginning with comment 589743
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Waste of Money
by Kochise on Thu 29th May 2014 04:50 UTC in reply to "Waste of Money"
Member since:

I bet that when you invest 3 billions, you ensured that one way or another, there is A LEAST 3 billions in gain in foresight. Now the strategy could eventually slip out to your comprehension, but it not an obligatory bad move.


Reply Parent Score: 1