Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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RE: Haha
by nicubunu on Thu 29th May 2014 10:16 UTC in reply to "Haha"
nicubunu
Member since:
2014-01-08

Actually the Apple products are not targeted at the average person and Beats products even less

Reply Parent Score: 2

RE[2]: Haha
by WorknMan on Thu 29th May 2014 21:43 in reply to "RE: Haha"
WorknMan Member since:
2005-11-13

Actually the Apple products are not targeted at the average person


Of course they are... that's the whole point. They're certainly not targeted at techies (at least not the iOS stuff).

Reply Parent Score: 2

RE[3]: Haha
by nicubunu on Thu 29th May 2014 21:57 in reply to "RE[2]: Haha"
nicubunu Member since:
2014-01-08

In the most parts of the world, the average person simply can't afford them.

Reply Parent Score: 3