Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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RE[2]: Easy
by gan17 on Thu 29th May 2014 10:18 UTC in reply to "RE: Easy"
Member since:

In the long term it will backfire. People will probably stop buying Beats headphones rather than switch to Apple phones.

You shouldn't ever underestimate a first-world teenager's capacity for tackiness. If anything, we'll probably see a number of teens who walk around in Samsung/Beats combos switch to iPhone as soon as Apple pay that Lebron James guy enough to stop using his Galaxy phone.

Edited 2014-05-29 10:18 UTC

Reply Parent Score: 5

RE[3]: Easy
by unclefester on Fri 30th May 2014 02:17 in reply to "RE[2]: Easy"
unclefester Member since:

Fashions change. In the mid 80s Reebok went from nowhere to the top selling sports shoe brand back to nowhere in a few years.

Will anybody still be buying Beat in 2020? I doubt it.

Reply Parent Score: 4