Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC
Apple

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

Thread beginning with comment 589791
To view parent comment, click here.
To read all comments associated with this story, please click here.
unclefester
Member since:
2007-01-13

There was and is a huge market for speakers that emphasis bass above all else.


Beats 'technology' is basically nothing more than a graphics equaliser. You can do the same with any other headphones. Most mainstream companies, such as Sony, also sell bass boost headphones.

Reply Parent Score: 4