Linked by Thom Holwerda on Wed 28th May 2014 21:19 UTC

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

I still have no idea why Apple is buying these guys. Then again, that's probably why I'm not a billionaire.

Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

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RE[5]: Haha
by nicubunu on Sat 31st May 2014 07:21 UTC in reply to "RE[4]: Haha"
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Sure people can make the effort and buy a phone which is at least 600€, meaning about twice the average monthly income in my country (or lock them in a very expensive contract), but it would make little sense. Some do it, even more go for comparably priced top of the line Samsungs, but they are still a minority. Cars are a different story, they fulfill a different role and their price can be justified, really do you compare phones with cars?

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